This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns.
The Handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing. Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for academics, politicians, campaign specialists, and anyone interested in the role of marketing in politics.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro SAGE Publications, Inc. Hardcover. Condizione libro: New. 076191109X New Condition. Codice libro della libreria NEW6.0960566
Descrizione libro SAGE Publications, Inc, 1999. Hardcover. Condizione libro: New. Codice libro della libreria P11076191109X
Descrizione libro SAGE Publications, Inc, 1999. Hardcover. Condizione libro: New. Ships Fast! Satisfaction Guaranteed!. Codice libro della libreria mon0000502338