Articoli correlati a Uncover the Hidden Power of Television Programming:...
Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget - Brossura
Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Contenuti:
The Declining Effectiveness of Television Advertising
Television Programming
Vampire or Standard Bearer?
A New Model of the Effects of Television Programming
How the Program Involvement Study was Conducted
Measuring Program Involvement on Several Dimensions
The Hidden Power of Television Programming Revealed
People, Products and Campaigns Most Sensitive to TV Programming Effects
New Insights into Advertising Test Methods
The New Standard for Media Buying
Cost per Thousands Involved
The Hidden Effects of Print Media Environment
Uncover the Hidden Power of Television Programming and Print Editorial
Television Programming
Vampire or Standard Bearer?
A New Model of the Effects of Television Programming
How the Program Involvement Study was Conducted
Measuring Program Involvement on Several Dimensions
The Hidden Power of Television Programming Revealed
People, Products and Campaigns Most Sensitive to TV Programming Effects
New Insights into Advertising Test Methods
The New Standard for Media Buying
Cost per Thousands Involved
The Hidden Effects of Print Media Environment
Uncover the Hidden Power of Television Programming and Print Editorial
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreSAGE Publications, Inc
- Data di pubblicazione1999
- ISBN 10 0761915826
- ISBN 13 9780761915829
- RilegaturaCopertina flessibile
- Numero edizione1
- Numero di pagine244
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Uncover the Hidden Power of Television Programming: . and Get the Most from Your Advertising Budget (1-Off Series)
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(1999)
ISBN 10: 0761915826
ISBN 13: 9780761915829
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Descrizione libro Paperback. Condizione: New. BRAND NEW COPY, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Codice articolo 9001306
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UNCOVER THE HIDDEN POWER OF TELEVISION PROGRAMMING. AND GET THE MOST FROM YOUR ADVERTISING BUDGET
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SAGE PUBLICATIONS, LONDON
(1999)
ISBN 10: 0761915826
ISBN 13: 9780761915829
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Descrizione libro Tapa blanda. Condizione: New. 1ª edición. CLANCY, K. J. / D. W. LLOYD: UNCOVER THE HIDDEN POWER OF TELEVISION PROGRAMMING. AND GET THE MOST FROM YOUR ADVERTISING BUDGET. LONDON, 1999, viii 236 p. tablas, 0 gr. Encuadernacion original. Nuevo. (4A) 0 gr. Libro. Codice articolo 32278
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Uncover the Hidden Power of Television Programming: . and Get the Most from Your Advertising Budget
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(1999)
ISBN 10: 0761915826
ISBN 13: 9780761915829
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Uncover the Hidden Power of Television Programming: . and Get the Most from Your Advertising Budget
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(1999)
ISBN 10: 0761915826
ISBN 13: 9780761915829
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Uncover the Hidden Power of Television Programming: . and Get the Most from Your Advertising Budget
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ISBN 13: 9780761915829
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Descrizione libro Paperback. Condizione: New. Codice articolo 6666-IUK-9780761915829
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Uncover the Hidden Power of Television Programming: . and Get the Most from Your Advertising Budget
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(1999)
ISBN 10: 0761915826
ISBN 13: 9780761915829
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Uncover the Hidden Power of Television Programming: . and Get the Most from Your Advertising Budget
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Descrizione libro Kartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.Inhaltsver. Codice articolo 594967321
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ISBN 13: 9780761915829
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Descrizione libro Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter. Codice articolo 9780761915829
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