A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
"This Handbook contains an impressive collection of cutting-edge contributions that should be of keen interest to service researchers and practitioners. It represents some of the best and most recent thinking on a wide range of service topics."
(A. Parasuraman)"This new handbook provides a wealth of stimulating ideas and guidelines for improving the quality and effectiveness of service offerings."
(Philip Kotler)Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 3,93
In U.S.A.
Descrizione libro hardcover. Condizione: Good. Condizione sovraccoperta: None. There is highlighting, water damage, and foxing on the pages, still readable. The cover has some mild wear and bumping. Codice articolo 73797D