Articoli correlati a New Service Development: Creating Memorable Experiences
Sinossi
This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Contenuti
A Critical Evaluation of the New Service Development Process
Integrating Service Innovation and Service Design
The Contextual and Dialectical Nature of Experiences
The Real-Time Service Product
Conquering Customer Time and Space
Exploiting the Service Concept for Service Design and Development
Exploring the Link between Product and Process Innovation in Services
Service Capacity Design with an Integrated Market Utility-Based Method
Process Innovation in Knowledge-Intensive Services
Design and Delivery of Electronic Services
Implications for Customer Value in Electronic Retailing
Information Technology
Worker Systems in Structured and Unstructured Environments
The Location Decisions of New Services
Scripting the Service Encounter
The Impact of Service Guarantees on Service Quality at Radisson Hotels Worldwide
Service Recovery
Models for Customer Selection
Product Description
Book by Fitzsimmons James A Fitzsimmons Mona J
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreSAGE Publications, Inc
- Data di pubblicazione1999
- ISBN 10 076191742X
- ISBN 13 9780761917427
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione1
- Numero di pagine344
- RedattoreFitzsimmons James A., Fitzsimmons Mona J.
- Contatto del produttorenon disponibile
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New Service Development: Creating Memorable Experiences
Editore:
SAGE Publications, Inc, 1999
ISBN 10: 076191742X
ISBN 13: 9780761917427
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-H-019-01995
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New Service Development: Creating Memorable Experiences
Editore:
SAGE Publications, Inc, 1999
ISBN 10: 076191742X
ISBN 13: 9780761917427
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New Service Development : Creating Memorable Experiences
Editore:
SAGE Publications, Incorporated, 1999
ISBN 10: 076191742X
ISBN 13: 9780761917427
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New Service Development: Creating Memorable Experiences
Editore:
Sage Publications, Inc, 1999
ISBN 10: 076191742X
ISBN 13: 9780761917427
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Paperback. Condizione: Very Good. New Service Development: Creating Memorable Experiences This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780761917427
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New Service Development: Creating Memorable Experiences
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Sage Publications, Inc 12/11/1999, 1999
ISBN 10: 076191742X
ISBN 13: 9780761917427
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Paperback. Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780761917427
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New Service Development: Creating Memorable Experiences
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Sage Publications, Inc, 2000
ISBN 10: 076191742X
ISBN 13: 9780761917427
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780761917427. Codice articolo 9435250
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New Service Development : Creating Memorable Experiences
Editore:
SAGE Publications, Incorporated, 1999
ISBN 10: 076191742X
ISBN 13: 9780761917427
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Used book that is in clean, average condition without any missing pages. Codice articolo 14011564-75
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New Service Development: Creating Memorable Experiences
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New Service Development : Creating Memorable Experiences
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New Service Development: Creating Memorable Experiences
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paperback. Condizione: New. In shrink wrap. Looks like an interesting title! Codice articolo Q-076191742X
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