There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.
The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover
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editorial board member, Qualitative Research, and Chair, Trustees of the Foundation which owns the Sociology of Health and Illness journal
Trends and Uses of Focus Groups
Composition of Groups
Preparation and Conduct
Analysis
Virtual Focus Groups
Conclusions
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The authors use a wealth of illustration, drawn from their own experience, and provide exercises for further study. They address composition, conduct and analysis and give guidance regarding the use of the Internet.Über den Autorrnrnedi. Codice articolo 447057864
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Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. Codice articolo 9780761957423
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