Getting Started in Communication: A Practical Guide for Activists and Organisations - Brossura

Norton, Michael; Dutt, Purba

Brossura

ISBN 10: 0761998195 ISBN 13: 9780761998198

Casa editrice: Sage Pubns Pvt Ltd, 2003

Riassunto

This volume, a companion to the earlier Getting Started in Fundraising (Sage, 2000), underscores the importance of communications and public relations in:

} building a successful non-profit organization;

} mobilizing support for the organization

} helping an organization achieve its aim and objectives through a communications strategy and a plan of action.

The primary purpose of the book is to provide simple practical information on the techniques that can help an organization to get started. The underlying assumption being that many organizations do not pay sufficient attention in developing basic skills in communication and public relations.

Su questo libro

Contenuti:

PART ONE: INTRODUCTION
About This Book
Why Communicate?
Some Questions to Ask before You Start
Defining Your Audience
The Different Ways of Communicating
PART TWO: YOUR OWN MEDIA
Leaflets and Promotional Material
Annual Reports
Newsletters
Publications
Websites, Internet Mailing Lists and Newsgroups
Videos
Exhibitions
PART THREE: PRINT AND BROADCAST MEDIA
Using the Media to Get Publicity
Making Yourself Newsworthy
Stunts and Campaigns
Advertising in the Press and on Television
PART FOUR: SOME USEFUL TECHNIQUES
Using Case Studies
Writing Clearly in Plain Language
Editing a Manuscript
Illustration and Design
Speaking in Public
Building Brand Awareness
Your Organization's Name and Logo
PART FIVE: FEEDBACK AND RESPONSE
Getting and Measuring the Response
Keeping Records

Su questa edizione

• Editore: Sage Pubns Pvt Ltd
• Data di pubblicazione: 2003
• ISBN 10: 0761998195
• ISBN 13: 9780761998198
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 172