Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the '60s. AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and lifestyle was as candid and original as their advertising. They had it and they flaunted it. People like Bill Bernbach, George Lois, Ed McCabe, Mary Wells, Marion Harper, Julian Koenig, Steve Frankfurt, and Amil Gargano, and others, who in that small space, in that short time, created some of the most radical and influential advertising ever and sparked a revolution in the methods, practice, and execution of the business. Including over 100 full-color illustrations, the book details iconic campaigns such as VW, Avis, Alka Seltzer, Benson & Hedges, Polaroid, and Braniff Airways.
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Descrizione libro Hardcover. Condizione libro: New. Brand New! Multiple Copies Available! We ship daily Monday - Friday!. Codice libro della libreria 1EY86F0E0YKE
Descrizione libro Running Press. Hardcover. Condizione libro: New. 0762440902 ****BRAND NEW**** SHIPS SAME OR NEXT BUSINESS DAY WITH DELIVERY CONFIRMATION !!!!!!. Codice libro della libreria SKU1028003
Descrizione libro Running Press. Hardcover. Condizione libro: New. 0762440902 New. Codice libro della libreria Z0762440902ZN
Descrizione libro Running Press, 2012. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Publishers Weekly "Cracknell's account of the heyday of advertising--currently being explored on AMC's hit show Mad Men--is a terrific supplement to the show, as well as a primer on the evolution of the industry.Advertising geeks will gobble this up, but even those completely unaware of Don Draper and Sterling Cooper will appreciate this lively and spirited account." David Abbott "Andrew Cracknell tells it like it was--the inside story of the men and women who kept Don Draper awake at night. Witty and invigorating." Ken Roman, former chairman of Ogilvy & Mather Worldwide and author of The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising "Andrew Cracknell has accurately captured what many people called the Golden Age of Advertising--with its postwar milieau, strong personalities and creative philosophies--and pinned it to the wall like an exotic butterfly in a collection. Like the period, the book is fun." Jerry Della Femina "Andrew Cracknell has really nailed the "Mad Men" years. He tells the inside story of the advertising business as only someone who's been right in the middle of the ad business can. I enjoyed reading it, and I'm really looking forward to the day they make a movie out of it because there's a great movie here. I can only hope that George Clooney is around to play my part." George Lois "I lived through half of what Andrew Cracknell writes about--and there's so much action on each page, my head was spinning. The Real Mad Men nails those days in real time - but take a valium before you read it. It's an eye-popping, roller-coaster ride, and the true story of the original Mad Men. Reading any chapter in Cracknell's book beats the hell out of watching a dozen segments of Mad Men." Amil Gargano, former CEO & Creative Director of Ally & Gargano "In 1955, I tiptoed into advertising with apprehension and distrust of a business that appeared to rejoice in its triviality. In 2000, I left advertising without regret and an enormous sense of pride. In those 45 years, I saw it all. Now, Andrew Cracknell, has captured the essence and true character of advertising's Creative Revolution with meticulous research, deep insight, and revealing interviews with the serious and outrageous real Mad Men and Women of that radical era in this brilliant new book." Josh Raymond, (London) Times Literary Supplement "As befits an ad man's output, Cracknell's book is a sensuous beast. It exudes gloss, and the dense full-color pages curate classic advertisements and photographs of industry players, all large and juxtaposed attractively with the text.much like a good advertisement, the book successfully informs, entertains and pleases the eye." Book News "The text will interest students, academics, and professionals in business and advertising as well as general readers fascinated by the this period in advertising and American History.". Codice libro della libreria ABE_book_new_0762440902
Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97807624409001.0
Descrizione libro Running Press, U.S.A., 2012. Hardcover. Condizione libro: New. Condizione sovraccoperta: New. 1st Edition. 0762440902 2012, First Edition/First Print. New Copy. Bookseller Inventory #BUSI308. Codice libro della libreria BUSI308
Descrizione libro Running Press. Condizione libro: New. Brand New. Includes everything it's supposed to include. Hardcover. Codice libro della libreria 815198
Descrizione libro Running Press, 2012. Hardcover. Condizione libro: New. Codice libro della libreria DADAX0762440902
Descrizione libro U.S.A.: Running Press, 2012. Hardcover. Condizione libro: New. Condizione sovraccoperta: New. 1st Edition.. First Edition, first printing in excellent condition. Clean, unmarked pages; firm binding. Language: eng Language: eng 0.0. Codice libro della libreria 0516-BGNAPDT-BX127-17.28
Descrizione libro Running Press 1, United States. Hardcover. Condizione libro: New. HARDCOVER Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. New Arrivals. Book: NEW, New. Bookseller Inventory # 64978076244090000. Codice libro della libreria 64978076244090000