AMC’s award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and lifestyle was as candid and original as their advertising. They had it and they flaunted it. People like Bill Bernbach, George Lois, Ed McCabe, Mary Wells, Marion Harper, Julian Koenig, Steve Frankfurt, and Amil Gargano, and others, who in that small space, in that short time, created some of the most radical and influential advertising ever and sparked a revolution in the methods, practice, and execution of the business. Including over 100 full-color illustrations, the book details iconic campaigns such as VW, Avis, Alka Seltzer, Benson & Hedges, Polaroid, and Braniff Airways.
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Publishers Weekly
“Cracknell's account of the heyday of advertising—currently being explored on AMC's hit show Mad Men--is a terrific supplement to the show, as well as a primer on the evolution of the industry...Advertising geeks will gobble this up, but even those completely unaware of Don Draper and Sterling Cooper will appreciate this lively and spirited account.”
David Abbott
“Andrew Cracknell tells it like it was—the inside story of the men and women who kept Don Draper awake at night. Witty and invigorating.”
Ken Roman, former chairman of Ogilvy & Mather Worldwide and author of
Sir John Hegarty was an award-winning art director at Benton and Bowles, London, and later started Bartle Bogle Hegarty, Campaign’s Agency of the Year in 1986, 1993, 2003, 2004, and 2005. In 2005, the International Clio Awards awarded John with the Lifetime Achievement Award. He lives in London.
Fred Danzig was the executive editor for Ad Age from 1968 to 1995. He is the coauthor of How to be Heard: Making the Media Work for You with Tim Klein and was adjunct instructor at the New School in NYC.
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