The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience - Rilegato

Andelman, Bob; Stoeckel, Howard

Rilegato

ISBN 10: 0762453060 ISBN 13: 9780762453061

Casa editrice: Running Press Adult, 2014

Riassunto

Wawa, a family business with a history in dairy and manufacturing, expanded into retail in 1964, offering a friendly, personal alternative to supermarkets. Since then, the convenience store grew into a well-known company that competes against the biggest industry players in the world in three areas,fuel, convenience, and food,all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and has begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with nothing more than homegrown talent?With a mixture of personal history and business advice, Howard Stoeckel discusses the last 50 years of Wawa's growth, development, and expansion. It's the story of how a small company with a funny name made a big difference, and all it took was a little goose sense.

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Recensione

"Corporate histories are seldom engrossing and even less frequently do they touch an emotional chord, but that's exactly what the books does. Wawa fans, and general business readers, will relish this empowering story."
—Publishers Weekly STARRED REVIEW

"The cult of Wawa lives on...The company's six core values and a leadership style focusing on employee ownership with a strong sense of corporate social responsibility are major topics. Written in a light, conversational tone, though, this is a quick, engaging read. VERDICT A must-have for Wawa devotees and recommended for others interested in a behind-the-scenes look at an East Coast retailing legend."
—Library Journal

Descrizione del libro

In celebration of its 50th anniversary,Wawa will share its history, advice, and personal stories, and tell you how to make it the Wawa way!

Su questa edizione

• Editore: Running Press Adult
• Data di pubblicazione: 2014
• ISBN 10: 0762453060
• ISBN 13: 9780762453061
• Rilegatura: Copertina rigida
• Numero di pagine: 274