Dictionary of Marketing Terms

Imber, Jane; Toffler, Betsy-Ann

ISBN 10: 0764112147 ISBN 13: 9780764112140

Casa editrice: Barrons Test Prep, 2000

Riassunto

Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically and present concise definitions. The authors of all books in this series are recognized authorities in their special fields. Newly updated editions reflect new technologies and recent business trends. The new edition of this book presents more than 4,000 A-to-Z terms and definitions covering media analysis, target marketing, e-commerce, advertising art, copy, and production, radio and TV advertising and promotion, retailing, direct mail marketing, business-to-business promotion, and virtually all facets of sales and marketing operations. This new, expanded edition contains approximately 300 additional new and updated terms.

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Su questa edizione

• Editore: Barrons Test Prep
• Data di pubblicazione: 2000
• ISBN 10: 0764112147
• ISBN 13: 9780764112140
• Rilegatura: Rilegato in vinile
• Numero edizione: 3
• Numero di pagine: 600