If you’re a small business owner or manager or an entrepreneur, good PR will give you an advantage over your competition. If you’re a corporate manager or executive, you need an effective public relations program to communicate with your target market without increasing ad spending. In Public Relations Kit For Dummies, you’ll discover how to:
This book is packed with successful ideas, techniques, and campaigns that really worked – and you can customize them to fit your clientele, product, or service. This friendly guide shows you how PR works, how to brainstorm for creative ideas, how to deliver your message to the media, and how to create buzz. And there’s more:
The book also includes a CD-ROM full of helpful PR forms, checklists, and templates; lists of resources like PR firms and media outlets; and software programs that makes PR simple. If you want people to notice your product or service, Public Relations Kit For Dummies is the only resource you need.
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Let a PR pro show you how to get people talking When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to come up with a compelling company story, sell it to the media, and follow through with a full-throttle campaign that'll generate buzz ? and build your bottom line. all this on the CD-ROM Videos, public relations forms, checklists, and templates, plus lists of PR firms, media outlets, and other useful contacts PR software tools, including a Start Right Marketing demo, ecBuilder, and Maximizer trial versions, and TeleMagic evaluation version Links to PR Web resources PC running Windows 95 or later, Windows NT 4 or later, or a 60840 Mac running Os 7.5.5 or later. See About the CD Appendix for further requirements and details. Plus leading Internet tools
Discover how to: Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage crises
Get smart! www.dummies.com
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