Business Plans For Dummies can guide your business in the right direction no matter who you are or how your job description reads, whether you're part of a large corporation or a one-person show. If you've struggled through the planning process before – or if you're brand new to plotting out goals and objectives – this down-to-earth guide steps you through every milestone in business planning.
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Writing a strong business plan will help create a strong business – but few people relish the task. This down-to-earth guide takes the pain out of the plan, simplifying every milestone including market research, mission statements, competitor analysis, and the financial stuff. This book is packed with tips and real-life examples for one-man bands and corporate executives alike.About the Author:
Paul Tiffany is the managing director of Paul Tiffany & Associates, a Santa Rosa, California-based firm that has offered management training and consulting services to organizations throughout the world for the past fifteen years. In addition, he has taught business planning courses at some of the top business schools in the country, including Stanford, Wharton, and The Haas School of Business at the University of California, Berkeley, where he currently serves as adjunct professor. He holds an MBA from Harvard University and a PhD from Berkeley.
Steven Peterson is a senior partner and founder of Home Planet Technologies, a management training company specializing in hands-on software tools designed to enhance business strategy, business planning, and general management skills. He is the creator and designer of The Protean Strategist, a state-of-the-art computer-based business simulation. The simulation creates a dynamic business environment where participants run companies and compete against each other in a fast-changing marketplace. Each management team in the simulation is responsible for developing its own strategy, business plan, and program to make the plan work.
Steven has used The Protean Strategist to add excitement, hands-on experience, teamwork, and a competitive challenge to corporate training programs around the world. He has worked with both large and small companies on products and services in industries ranging from telecommunications to financial services and from high technology to consumer goods and industrial equipment.
When he’s not planning his own business, Steven is planning to remodel his 80-year old house or to redesign the garden. And he confesses that of the three, the garden proves to be the most difficult. Steven holds advanced degrees in mathematics and physics, receiving his doctorate from Cornell University. He teaches part-time at the Haas School of Business, University of California at Berkeley, and lives in the Bay Area with his long-time companion, Peter, and their long-lived canine, Jake.
Colin Barrow is Head of the Enterprise Group at Cranfield School of Management, where he teaches entrepreneurship on the MBA and other programmes. He is also a visiting professor at business schools in the US, Asia, France and Austria. His books on entrepreneurship and small business have been translated into fifteen languages including Russian and Chinese. He worked with Microsoft to incorporate the business planning model used in his teaching programmes into the software program, Microsoft Business Planner, now bundled with Office. He is a regular contributor to newspapers, periodicals, and academic journals such as The Financial Times, The Guardian, Management Today and the International Small Business Journal.
Thousands of students have passed through Colin’s start-up and business growth programmes, raising millions in new capital and going on to run successful and thriving enterprises. He is a non-executive director of two venture capital funds, on the board of several small businesses and serves on a number of Government Task Forces.
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Descrizione libro For Dummies, 2004. Condizione libro: Good. UK Edition. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Codice libro della libreria GRP10458742
Descrizione libro For Dummies, 2004. Condizione libro: Good. UK Edition. Ships from the UK. Shows some signs of wear, and may have some markings on the inside. Codice libro della libreria GRP95630507
Descrizione libro For Dummies, 2004. Condizione libro: Very Good. UK Edition. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Codice libro della libreria GRP80402050
Descrizione libro For Dummies. Paperback. Condizione libro: Good. Book has a small amount of wear visible on the binding, cover, pages. Codice libro della libreria G0764570269I3N00
Descrizione libro John Wiley & Sons, 2004. Paperback. Condizione libro: Very Good. Very Good: a copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Most items will be dispatched the same or the next working day. Codice libro della libreria mon0006640382
Descrizione libro Paperback. Condizione libro: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice libro della libreria GOR002064977
Descrizione libro Paperback. Condizione libro: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice libro della libreria GOR001263648
Descrizione libro John Wiley and Sons, 2004. Paperback. Condizione libro: Used; Good. Codice libro della libreria 1062629
Descrizione libro John Wiley and Sons, 2004. Paperback. Condizione libro: Used; Very Good. Codice libro della libreria 2230517
Descrizione libro Paperback. Condizione libro: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice libro della libreria FPS0764570269VG