New Product Forecasting: An Applied Approach

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( su 5 valutazioni fornite da Goodreads )
 
9780765616104: New Product Forecasting: An Applied Approach

Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.

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Review:

"This is an excellent presentation of forecasting, specifically as it applies to new product development. Ken Kahn clearly explains the linkage between forecasting techniques and the overall NPD process - a unique and important contribution. The conceptual overview in chapter 2 is a real standout, and the treatment of the individual forecasting techniques is clear and jargon-free. Great job!" - Anthony Di Benedetto, Temple University; Editor, Journal of Product Innovation Management "Ken Kahn's clear explanations of forecasting techniques can be easily understood and implemented by beginners. He also gives experienced managers the rationale for using one forecasting tool over another. The wisdom in New Product Forecasting crosses industries and geographic boundaries." - Mark Covas, Director of Forecasting Excellence, The Gillette Company"

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Kenneth B. Kahn
ISBN 10: 0765616106 ISBN 13: 9780765616104
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Descrizione libro Softcover. Condizione libro: New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Codice libro della libreria LPBD3127622

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Kahn Kenneth B
ISBN 10: 0765616106 ISBN 13: 9780765616104
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Descrizione libro Paperback. Condizione libro: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 176 pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Codice libro della libreria 322632

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Kahn Kenneth B
ISBN 10: 0765616106 ISBN 13: 9780765616104
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Descrizione libro Paperback. Condizione libro: New. New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Codice libro della libreria 13727

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Editore: Taylor Francis Inc, United States (2006)
ISBN 10: 0765616106 ISBN 13: 9780765616104
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Descrizione libro Taylor Francis Inc, United States, 2006. Paperback. Condizione libro: New. Language: English . Brand New Book. Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks. Codice libro della libreria AA69780765616104

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Kenneth B. Kahn
Editore: Taylor Francis Inc, United States (2006)
ISBN 10: 0765616106 ISBN 13: 9780765616104
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Descrizione libro Taylor Francis Inc, United States, 2006. Paperback. Condizione libro: New. Language: English . Brand New Book. Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks. Codice libro della libreria AA69780765616104

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Kenneth B. Kahn
Editore: M.E. Sharpe 2006-07-15, Armonk, N.Y. |London (2006)
ISBN 10: 0765616106 ISBN 13: 9780765616104
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Descrizione libro M.E. Sharpe 2006-07-15, Armonk, N.Y. |London, 2006. paperback. Condizione libro: New. Codice libro della libreria 9780765616104

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Descrizione libro 2006. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria VT-9780765616104

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Descrizione libro M.E. Sharpe Inc. Condizione libro: New. Codice libro della libreria 7998038

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ISBN 10: 0765616106 ISBN 13: 9780765616104
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Descrizione libro Routledge, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9780765616104_lsuk

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Kenneth B. Kahn
Editore: Taylor Francis Inc, United States (2006)
ISBN 10: 0765616106 ISBN 13: 9780765616104
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Descrizione libro Taylor Francis Inc, United States, 2006. Paperback. Condizione libro: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks. Codice libro della libreria BTE9780765616104

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