The Art and Craft of Case Writing - Rilegato

Naumes, William; Naumes, Margaret J.

Rilegato

ISBN 10: 0765616815 ISBN 13: 9780765616814

Casa editrice: Routledge, 2006

Riassunto

Anyone conducting case research in business or the social sciences - whether experienced or novice - should get the new edition of "The Art and Craft of Case Writing". It is a practical, comprehensive, and multidisciplinary guide that blends an informal, workshop style with solid theory and practice. The authors are veteran case writers, and have conducted numerous case-writing workshops with leading organizations. They take readers through the entire case-writing process, including the development of objectives, data collection, drafting the case, testing and revising, and the development of polished teaching notes. Skills for writing both teaching cases and research cases are included, and the book also features many helpful checklists, charts, and suggestions for further reading.

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2006
• ISBN 10: 0765616815
• ISBN 13: 9780765616814
• Rilegatura: Copertina rigida
• Numero edizione: 2
• Numero di pagine: 296