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A guide to growing one's business on the World Wide Web includes proven techniques for identifying patterns of customer behavior, developing useful, information-rich sites, creating new forms of digital currency, and rewarding customers and keeping them loyal. Reprint. Tour.
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Evan I. Schwartz (evan@webonomics.com) is a contributing writer for Wired magazine and a former editor at Business Week, where he covered software and digital media. He has been the featured speaker at major corporations, business schools, and conferences. Evan lives with his family in Brookline, Massachusetts.
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n: the study of the production, distribution, and consumption of goods, services, and ideas over the World Wide Web.
With tens of millions of people now on-line and Web sites springing up at the rate of one per minute, the World Wide Web has become a strategic tool for successfully growing a business. But while the new digital economy mirrors the traditional economy in some ways, it exhibits unique properties of its own, and it can cost a business thousands, even millions, of dollars if used ineffectively.
In Webonomics, Evan I. Schwartz defines the principles and strategies for maximizing the Web's potential and illustrates these lessons with numerous case studies of both successes and failures, from Web-based start-ups such as Firefly and Virtual Vineyards to large corporations such as IBM and Federal Express. At a time when only the most agile and adaptable businesses can survive, Webonomics
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Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web
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