Unbuttoned McLuhan! An intimate exploration of Marshall McLuhan’s ideas in his own words
In the last twenty years of his life, Marshall McLuhan published – often in collaboration with others – a series of books that established his reputation as the pre-eminent seer of the modern age. It was McLuhan who made the distinction between “hot” and “cool” media. It was he who observed that “the medium is the message” and who tossed off dozens of other equally memorable phrases from “the global village” and “pattern recognition” to “feedback” and “iconic” imagery.
McLuhan was far more than a pithy-phrase maker, however. He foresaw – at a time when the personal computer was a teckie fantasy – that the world would be brought together by the internet. He foresaw the transformations that would be wrought by digital technology. He understood, before any of his contemporaries, the consequences of the revolution that television and the computer were bringing about. In many ways, we’re still catching up to him.
In Understanding Me, Stephanie McLuhan and David Staines have brought together eighteen previously unpublished lectures and interviews by or involving Marshall McLuhan. They have in common the informality and accessibility of the spoken word. In every case, the text is the transcript taken down from the film, audio, or video tape of the actual encounters – this is not what McLuhan wrote but what he said. The result is a revelation: the seer who often is thought of as aloof and obscure is shown to be funny, spontaneous, and easily understood.
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Stephanie McLuhan is an independent television producer based in Toronto.
David Staines is Dean of Arts at University of Ottawa, an English professor specializing in Canadian literature, and general editor of McClelland & Stewart’s New Canadian Library.
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EUR 8,07 per la spedizione da U.S.A. a Italia
Destinazione, tempi e costiDa: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.25. Codice articolo G0771055455I2N00
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Da: Spafford Books (ABAC / ILAB), Regina, SK, Canada
[0-7710-5545-5] 2003. (hardcover) Fine in fine dust jacket. xxvi, 317pp. 8vo. Fine copy in fine unclipped jacket. Edited by Stepahnie McLuhan and David Staines with a Foreword by Tom Wolfe. Codice articolo 133210
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Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Good. Used book that is in clean, average condition without any missing pages. Codice articolo 867570-6
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Da: Better World Books: West, Reno, NV, U.S.A.
Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 867571-6
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