From the coauthor of the New York Times bestseller Every Spy a Prince comes the colorful true story of the business superheroes who rescued Marvel Comics from bankruptcy. In the mid-1990s, Marvel Entertainment became embroiled in a crisis as strange as one of its comic book stories. Locked in a battle for control of the half-century-old company were two Goliath-style corporate raiders and two virtually unknown Davids: Israeli immigrants with a passion for the toy business. This was a test of wills that led to a unique Wall Street showdown. Combining hard-hitting journalism with entertaining storytelling, Comic Wars takes readers behind the scenes of America's most bitter bankruptcy and captures the high-stakes, often hilarious twists and turns of this financial fiasco. The unforgettable cast of characters ranges from tycoon Ron Perelman (who bankrupted Marvel through overexpansion) and Carl Icahn (who then launched a hostile takeover of Marvel) to Ike Perlmutter and Avi Arad, scrappy owners of Toy Biz and the duo who ingeniously outmaneuvered the moguls. Culminating with Ike and Avi's triumphant launch of the blockbuster movie X-Men, and published just in time for the Spider-Man live-action movie, this is a marvelous must-read for the business world and all admirers of true grit.
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Descrizione libro Marvel Comics. PAPERBACK. Condizione libro: New. 0785116060. Codice libro della libreria SKU1004338
Descrizione libro Marvel Comics, 2004. Paperback. Condizione libro: New. Codice libro della libreria P110785116060
Descrizione libro Condizione libro: New. New and unread/ unused book. All items guaranteed, and a portion of each sale supports social programs in Los Angeles. Ships from CA. Codice libro della libreria 2JRBC10009FH
Descrizione libro Marvel Comics 2004-08-04, 2004. Paperback. Condizione libro: New. 0785116060 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Codice libro della libreria TM-0785116060