From the coauthor of the New York Times bestseller Every Spy a Prince comes the colorful true story of the business superheroes who rescued Marvel Comics from bankruptcy. In the mid-1990s, Marvel Entertainment became embroiled in a crisis as strange as one of its comic book stories. Locked in a battle for control of the half-century-old company were two Goliath-style corporate raiders and two virtually unknown Davids: Israeli immigrants with a passion for the toy business. This was a test of wills that led to a unique Wall Street showdown. Combining hard-hitting journalism with entertaining storytelling, Comic Wars takes readers behind the scenes of America's most bitter bankruptcy and captures the high-stakes, often hilarious twists and turns of this financial fiasco. The unforgettable cast of characters ranges from tycoon Ron Perelman (who bankrupted Marvel through overexpansion) and Carl Icahn (who then launched a hostile takeover of Marvel) to Ike Perlmutter and Avi Arad, scrappy owners of Toy Biz and the duo who ingeniously outmaneuvered the moguls. Culminating with Ike and Avi's triumphant launch of the blockbuster movie X-Men, and published just in time for the Spider-Man live-action movie, this is a marvelous must-read for the business world and all admirers of true grit.
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Descrizione libro Marvel Comics. PAPERBACK. Condizione libro: New. 0785116060. Codice libro della libreria SKU1004338
Descrizione libro Marvel Comics, 2004. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Embarrassed billionaires tried to keep a lid on this story, but it cried out to be told: how America's greatest comic-book company was driven to the brink of insolvency by warring tycoons and rescued from the abyss by two obscure but wily entrepreneurs. In the late 1980s, financier Ronald Perelman, worth billions and riding high after his hostile takeover of the cosmetics firm Revlon, bought Marvel Entertainment-legendary creator of Captain America, the Incredible Hulk, Spider-Man, the X-Men, and other superheroes-and he had big plans. He not only began churning out more comic books, he also acquired sports cards and other subsidiaries, impressing Wall Street so much that after he took the company public, Marvel's market value ballooned to over $3 billion. Perelman took advantage of the company's inflated valuation by selling junk bonds, and personally pocketing nearly $500 million. Meanwhile, Marvel's bank debt rose to more than $600 million. And then came the collapse of the comic-book and trading-card markets. Enter rival corporate raider, Carl Icahn, who sank a fortune into Marvel's bonds in an effort to wrest away control of Marvel-and to beat Perelman at his own game. As the competing tycoons went head-to-head, Ike Perlmutter and Avi Arad, two entrepreneurs who ran Toy Biz, a company that depended on Marvel superheroes, realized that their fate hung in the balance. They soon put in motion plans to take control themselves. Bunkered in The Townhouse, his high-security Manhattan corporate headquarters, Perelman had Marvel declare bankruptcy. Icahn, an avid poker player, had to figure out if his foe was bluffing; the Toy Biz entrepreneurs needed to find a way to savethe company they loved from ruin; and a team of killer lawyers representing the banks was faced with recouping their colossal debt. Thus, in United States Bankruptcy Court, began the comic war-as ferocious and outlandish as a. Codice libro della libreria ABE_book_new_0785116060
Descrizione libro Marvel Comics, 2004. Paperback. Condizione libro: New. book. Codice libro della libreria 0785116060
Descrizione libro Marvel Comics, 2004. Paperback. Condizione libro: New. Codice libro della libreria DADAX0785116060
Descrizione libro Marvel Comics. PAPERBACK. Condizione libro: New. 0785116060 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Codice libro della libreria TM-0785116060
Descrizione libro Marvel Comics, 2004. Paperback. Condizione libro: New. Codice libro della libreria P110785116060