Outsmarting Goliath: Library Edition

Traverso, Debra Koontz

ISBN 10: 0786196068 ISBN 13: 9780786196067

Casa editrice: Blackstone Pub, 2001

Riassunto

Outsmarting Goliath confronts this paradox: Many of today’s consumers—potential customers—turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-of-our-sizes-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalog, winning ad, or a well-prepared face-to-face presentation can change a customer’s perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache. Highlights include:

Choosing a name and location that bolster consumer confidence Projecting a big image without hiring more employees Capitalizing on the Internet as an equalizer

Su questa edizione

• Editore: Blackstone Pub
• Data di pubblicazione: 2001
• ISBN 10: 0786196068
• ISBN 13: 9780786196067
• Rilegatura: CD MP3