American Automobile Advertising 1930-1980: An Illustrated History - Rilegato

Stevenson, Heon

Rilegato

ISBN 10: 0786436859 ISBN 13: 9780786436859

Casa editrice: McFarland Publishing, 2008

Riassunto

This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the “Big Three” automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

Su questo libro

L'autore:

Heon Stevenson has written for several classic car magazines, including Classic American, and has also written extensively on advertising and automotive history. He is a member of the Society of Automotive Historians and a Friend of the History of Advertising Trust. He lives in Cambridge, England.

Su questa edizione

• Editore: McFarland Publishing
• Data di pubblicazione: 2008
• ISBN 10: 0786436859
• ISBN 13: 9780786436859
• Rilegatura: Copertina rigida
• Numero di pagine: 267