Be Our Guest: Perfecting the Art of Customer Service - Rilegato

The Disney Institute; Kinni, Theodore

Rilegato

ISBN 10: 0786853077 ISBN 13: 9780786853076

Casa editrice: Disney Editions, 2001

Riassunto

Whether they are called clients, customers, constituents, or, in Disney-speak, guest, all organizations must better serve the people who purchase their products and services or risk losing them. Now, for the first time, one critical element of the methods behind the magic that is the Walt Disney World Resort-quality service-is revealed in Be Our Guest.Even before Tom Peters and Bob Waterman profiled Walt Disney World Resort in their groundbreaking book In Search of Excellence, the most popular resort destination in the world enjoyed a reputation as a company that sets the benchmark for best business practices. Be Our Guest outlines proven Disney principles and processes for helping your organization focus its vision and align its people and infrastructure into a cohesive strategy that delivers on the promise of exceptional customer service.

Su questa edizione

• Editore: Disney Editions
• Data di pubblicazione: 2001
• ISBN 10: 0786853077
• ISBN 13: 9780786853076
• Rilegatura: Copertina rigida
• Numero di pagine: 206