Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time - Brossura

Schultz, Howard

Brossura

ISBN 10: 0786883561 ISBN 13: 9780786883561

Casa editrice: Hachette Books, 1999

Riassunto

The creator of the Starbucks chain chronicles the rise of his company, discussing the employees-manager programs and company benefits that have helped its success, and showing how honesty and caring can triumph in the business world. Reprint. 50,000 first printing.

Su questo libro

Recensione:

"For entrepreneurs, managers, and fans of Starbucks coffee, Pour Your Heart Into It is the definitive chronicle of how a curling-edge company built a worldwide reputation through retail by leading with its heart."―Business Times

"It is hard to imagine a more satisfying brew than this memoir."―Publishers Weekly

"By offering a detailed account of how Starbucks captured the psyche of its audience, Schultz reveals a purely American truism: If you can capture the imagination of your audience, you have a winner."―USA Today

L'autore:

Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle.

Dori Jones Yang has over fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.

Su questa edizione

• Editore: Hachette Books
• Data di pubblicazione: 1999
• ISBN 10: 0786883561
• ISBN 13: 9780786883561
• Rilegatura: Copertina flessibile
• Numero di pagine: 368