The Market Value Process: Bridging Customer and Shareholder Value: Bridging Customer & Shareholder Value - Rilegato

Cleland, Alan S.; Bruno, Albert V.

Rilegato

ISBN 10: 0787902756 ISBN 13: 9780787902759

Casa editrice: Jossey-Bass Inc Pub, 1996

Riassunto

Discover a unique, cross-functional approach to developing strategy

Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price-cutting is king. It details a twelve-step framework for determining how well customer needs are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer and shareholder value to work successfully. With new thoughts on topics such as teamwork and core competencies, this book defines a general management and financial approach to strategy building every executive should consider.

Su questo libro

Dalla quarta di copertina:

Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price-cutting is king. It details a twelve-step framework for determining how well customer needs are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer and shareholder value to work successfully. With new thoughts on topics such as teamwork and core competencies, this book defines a general management and financial approach to strategy building every executive should consider.

Product Description:

Book by Cleland Alan S Bruno Albert V

Su questa edizione

• Editore: Jossey-Bass Inc Pub
• Data di pubblicazione: 1996
• ISBN 10: 0787902756
• ISBN 13: 9780787902759
• Rilegatura: Copertina rigida
• Numero di pagine: 244