Conducting Successful Annual Giving Prog - Brossura

E. Dove, Kent

Brossura

ISBN 10: 078795649X ISBN 13: 9780787956493

Casa editrice: John Wiley & Sons, 2001

Riassunto

Bringing together over 50 years of annual fund experience, master fundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A. Lindauer to bring you a complete guide to planning and managing the most fundamental fundraising strategy: the annual giving program. Conducting a Successful Annual Giving Program, the third volume in the groundbreaking Dove on Fundraising Series, features a wealth of illustrative samples of fundraising tools, many of which have never before been offered in book form. Throughout the book, the authors address the key components of an annual giving program--including telemarketing, direct mail, special events, personal solicitation and matching gifts--and reveal how to integrate each component of the annual giving program into a coherent, fluid fundraising plan.

View an example of a teaching tool available in this title:Course Syllabus.

Su questo libro

Recensione:

"Conducting a Successful Annual Giving Program gives modern definition and direction to the most traditional and oldest form of fundraising–the annual fund. It begins a new millennium with a fresh, comprehensive approach." ––Tim Seiler, director, The Fund Raising School, Indiana University Center on Philanthropy

L'autore:

Kent Dove, one of America's most successful and respected fundraisers, is Senior Adviser and Executive Director, Campaign Planning, for the Indiana University Foundation. He has served on the educational fundraising committee of the Council for Advancement and Support of Education (CASE) as well as on the board of directors of the Association of Fundraising Professionals (formerly NSFRE). He is the author of Conducting a Successful Capital Campaign, 2nd Edition (Jossey-Bass, 2000) and Conducting a Successful Fundraising Program (Jossey-Bass, 2001).

Jeffrey A. Lindauer is executive director of special gifts and annual giving programs at the Indiana University Foundation.

Carolyn P. Madvig is the former director of special gifts and annual giving programs and now serves as executive director, development administration and services at the Indiana University Foundation.

Su questa edizione

• Editore: John Wiley & Sons
• Data di pubblicazione: 2001
• ISBN 10: 078795649X
• ISBN 13: 9780787956493
• Rilegatura: Copertina flessibile
• Numero di pagine: 512