Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

Valutazione media 3,72
( su 61 valutazioni fornite da Goodreads )
 
9780787978440: Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences.

Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

From the Back Cover:

ARTS MARKETING INSIGHTS

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer to choose specific programs to attend rather than to buy a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences.

Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels.

Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.

In Arts Marketing Insights, Joanne Scheff Bernstein provides strategies to address changing customer values in a dynamic business environment. This book combines the best of proven marketing wisdom with viable new ideas and approaches that arts marketers can adopt to help their organizations thrive and realize their artistic missions.

About the Author:

The Author

JOANNE SCHEFF BERNSTEIN, coauthor of the acclaimed and best-selling Standing Room Only, is an educator, consultant, speaker, and author in the field of arts and culture management and marketing. She is adjunct associate professor of business institutions at Northwestern University and taught arts management at the Kellogg Graduate School of Management for eight years. She consults with arts and service organizations and speaks frequently to audiences worldwide.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Joanne Scheff Bernstein
Editore: John Wiley Sons Inc, United States (2006)
ISBN 10: 0787978442 ISBN 13: 9780787978440
Nuovi Rilegato Quantità: 10
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro John Wiley Sons Inc, United States, 2006. Hardback. Condizione libro: New. Language: English . Brand New Book. Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service.She demonstrates that arts organizations can benefit by expanding the meaning of valuable customer to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries. Codice libro della libreria AAH9780787978440

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 14,13
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: Italia
Destinazione, tempi e costi

2.

Joanne Scheff Bernstein
Editore: Jossey Bass (2006)
ISBN 10: 0787978442 ISBN 13: 9780787978440
Nuovi Rilegato Quantità: 6
Da
The Monster Bookshop
(Fleckney, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Jossey Bass, 2006. Hardcover. Condizione libro: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Codice libro della libreria mon0000304193

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 11,97
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,17
Da: Regno Unito a: Italia
Destinazione, tempi e costi

3.

Joanne Scheff Bernstein
Editore: John Wiley Sons Inc, United States (2006)
ISBN 10: 0787978442 ISBN 13: 9780787978440
Nuovi Rilegato Quantità: 10
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro John Wiley Sons Inc, United States, 2006. Hardback. Condizione libro: New. Language: English . Brand New Book. Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service.She demonstrates that arts organizations can benefit by expanding the meaning of valuable customer to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries. Codice libro della libreria AAH9780787978440

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 14,19
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: Italia
Destinazione, tempi e costi

4.

Bernstein, Joanne Scheff/ Kotler, Philip (FRW)
Editore: Jossey Bass 2006-12-20 (2006)
ISBN 10: 0787978442 ISBN 13: 9780787978440
Nuovi Rilegato Quantità: 5
Da
Chiron Media
(Wallingford, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Jossey Bass 2006-12-20, 2006. HARDCOVER. Condizione libro: New. Codice libro della libreria NU-GRD-00424560

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 14,37
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,33
Da: Regno Unito a: Italia
Destinazione, tempi e costi

5.

Joanne Scheff Bernstein, Philip Kotler
Editore: John Wiley & Sons Inc
ISBN 10: 0787978442 ISBN 13: 9780787978440
Nuovi Rilegato Quantità: 6
Da
THE SAINT BOOKSTORE
(Southport, Regno Unito)
Valutazione libreria
[?]

Descrizione libro John Wiley & Sons Inc. Hardback. Condizione libro: new. BRAND NEW, Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences, Joanne Scheff Bernstein, Philip Kotler, Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries. Codice libro della libreria B9780787978440

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 12,50
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 6,62
Da: Regno Unito a: Italia
Destinazione, tempi e costi

6.

Bernstein, Joanne Scheff
Editore: John Wiley & Sons Inc (2006)
ISBN 10: 0787978442 ISBN 13: 9780787978440
Nuovi Rilegato Prima edizione Quantità: 7
Valutazione libreria
[?]

Descrizione libro John Wiley & Sons Inc, 2006. Condizione libro: New. 2006. 1st Edition. Hardcover. Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Num Pages: 320 pages. BIC Classification: AB; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 163 x 28. Weight in Grams: 536. . . . . . . Codice libro della libreria V9780787978440

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 19,97
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Irlanda a: Italia
Destinazione, tempi e costi

7.

Bernstein, Joanne Scheff
Editore: John Wiley & Sons Inc
ISBN 10: 0787978442 ISBN 13: 9780787978440
Nuovi Rilegato Quantità: 7
Da
Kennys Bookstore
(Olney, MD, U.S.A.)
Valutazione libreria
[?]

Descrizione libro John Wiley & Sons Inc. Condizione libro: New. 2006. 1st Edition. Hardcover. Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Num Pages: 320 pages. BIC Classification: AB; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 163 x 28. Weight in Grams: 536. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780787978440

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 20,54
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: U.S.A. a: Italia
Destinazione, tempi e costi

8.

Joanne Scheff Bernstein
ISBN 10: 0787978442 ISBN 13: 9780787978440
Nuovi Quantità: 7
Da
BWB
(Valley Stream, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97807879784400000000

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 20,95
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: U.S.A. a: Italia
Destinazione, tempi e costi

9.

Joanne Scheff Bernstein (author), Philip Kotler (foreword)
Editore: Wiley 2006-12-20, San Francisco, Calif. :|Chichester (2006)
ISBN 10: 0787978442 ISBN 13: 9780787978440
Nuovi Rilegato Quantità: 1
Da
Blackwell's
(Oxford, OX, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Wiley 2006-12-20, San Francisco, Calif. :|Chichester, 2006. hardback. Condizione libro: New. Codice libro della libreria 9780787978440

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 16,81
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 4,45
Da: Regno Unito a: Italia
Destinazione, tempi e costi

10.

Joanne Scheff Bernstein, Philip Kotler
ISBN 10: 0787978442 ISBN 13: 9780787978440
Nuovi Rilegato Quantità: 7
Da
Ria Christie Collections
(Uxbridge, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Hardback. Condizione libro: New. Not Signed; Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service th. book. Codice libro della libreria ria9780787978440_rkm

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 20,12
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 4,91
Da: Regno Unito a: Italia
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro