Arts Marketing Insights: The Dynamics of Building And Retaining Performing Arts Audiences

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9780787978440: Arts Marketing Insights: The Dynamics of Building And Retaining Performing Arts Audiences

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.

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Joanne Scheff Bernstein
Editore: John Wiley Sons Inc, United States (2006)
ISBN 10: 0787978442 ISBN 13: 9780787978440
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Descrizione libro John Wiley Sons Inc, United States, 2006. Hardback. Condizione libro: New. 231 x 157 mm. Language: English . Brand New Book. Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of valuable customer to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries. Codice libro della libreria AAH9780787978440

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Joanne Scheff Bernstein
Editore: John Wiley Sons Inc, United States (2006)
ISBN 10: 0787978442 ISBN 13: 9780787978440
Nuovi Rilegato Quantità: 10
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Descrizione libro John Wiley Sons Inc, United States, 2006. Hardback. Condizione libro: New. 231 x 157 mm. Language: English . Brand New Book. Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of valuable customer to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries. Codice libro della libreria AAH9780787978440

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Joanne Scheff Bernstein, Philip Kotler
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Descrizione libro Hardback. Condizione libro: New. Not Signed; Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service th. book. Codice libro della libreria ria9780787978440_rkm

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Descrizione libro John Wiley and#38; Sons, 2006. HRD. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria FW-9780787978440

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ISBN 10: 0787978442 ISBN 13: 9780787978440
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Descrizione libro John Wiley & Sons Inc 2006-12-20, New York, 2006. hardback. Condizione libro: New. Codice libro della libreria 9780787978440

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Descrizione libro 2006. Hardcover. Condizione libro: New. 1st. 161mm x 28mm x 233mm. Hardcover. Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 294 pages. 0.517. Codice libro della libreria 9780787978440

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