Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region.
Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with:
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Contents Editorial
Book by Kaynak Erdener
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Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Very Good. illustrated edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 12297862-20
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Da: Campus Bookstore, Denton, TX, U.S.A.
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Da: Better World Books Ltd, Dunfermline, Regno Unito
Condizione: Very Good. illustrated edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 15913956-20
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Da: Better World Books Ltd, Dunfermline, Regno Unito
Condizione: Very Good. illustrated edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 12297862-20
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Da: Ammareal, Morangis, Francia
Hardcover. Condizione: Très bon. Ancien livre de bibliothèque. Edition 1996. Editeur différent. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1996. Different publisher. Ammareal gives back up to 15% of this book's net price to charity organizations. Codice articolo C-966-126
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Da: Chiron Media, Wallingford, Regno Unito
Hardcover. Condizione: NEW. Codice articolo 6666-TNFPD-9780789000392
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Da: moluna, Greven, Germania
Condizione: NEW. Codice articolo 594994868
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Da: Revaluation Books, Exeter, Regno Unito
Hardcover. Condizione: Brand New. 1st edition. 101 pages. 9.00x6.25x0.50 inches. In Stock. Codice articolo __0789000393
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