Explore the nuts and bolts of marketing pharmaceuticals today!
Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith's series of books on the subject which began in the 1960s. In this extraordinary book, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how these principles can be applied in response to those factors in practice.
From the history and development of marketing pharmaceuticals to channel systems, legal requirements, budgeting, and product placement, this essential volume is a comprehensive text that will help students prepare for successful careers in this expanding field.
From editor Mickey Smith: “Looking back on 40 years of experience, I’ve recently begun saying that most of the things I knew about pharmaceutical marketing over the years that made me so smart are not true anymore. But the fact is that the principles of marketing are as true as they were when they appeared in my first book (published in 1968). What has changed, and had to change, was the way the principles are applied.
“This book is based on the premise that marketing follows certain principles and that pharmaceutical marketing is affected by a variety of environmental influences which lead to a rich array of marketing practices. These practices are presented to demonstrate how the successful application of marketing principles—with appropriate adaptation to environmental forces—can lead to success in the marketplace. Failures are also presented.”
This well-referenced book explores and explains the principles and practical application of vital elements of pharmaceutical marketing, including:
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Descrizione libro CRC Press, 2002. Hardcover. Condizione libro: New. Codice libro della libreria P11078901582X
Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97807890158220000000
Descrizione libro CRC Press, 2017. Hardback. Condizione libro: NEW. 9780789015822 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Codice libro della libreria HTANDREE0265662
Descrizione libro Haworth Medical Pr, 2001. Hardcover. Condizione libro: Brand New. 1st edition. 368 pages. 8.50x6.00x1.00 inches. In Stock. Codice libro della libreria __078901582X
Descrizione libro CRC Press, 2002. Hardcover. Condizione libro: New. 1. Codice libro della libreria DADAX078901582X
Descrizione libro CRC Press, 2002. Hardcover. Condizione libro: New. book. Codice libro della libreria 078901582X
Descrizione libro Hardcover. Condizione libro: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Codice libro della libreria 078901582XBNA