Explore the increased need for marketing within the political arena
Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It will help you develop strategies that make effective use of limited resources as nonprofit organizations face greater competition for reduced government funding.
Current Issues in Political Marketing addresses the ethical and practical difficulties in implementing traditional business approaches into the political and public arena. Political parties, the media, universities, local governments, charities, and legislatures are all adopting tools of marketing intelligence to understand their market needs and demands. This unique book examines how to adapt marketing to politics, including which marketing tools and concepts can be successfully transferred, and looks at the advantages—and problems—that political marketing can bring.
Topics examined in Current Issues in Political Marketing include:
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Descrizione libro Routledge, 2016. Paperback. Condizione libro: NEW. 9780789024381 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 15 working days. Codice libro della libreria HTANDREE0266280
Descrizione libro Routledge. Condizione libro: BRAND NEW. -336pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Codice libro della libreria 2006352
Descrizione libro Routledge, 2006. Paperback. Condizione libro: New. 1. Codice libro della libreria DADAX0789024381
Descrizione libro Routledge, 2006. Paperback. Condizione libro: New. book. Codice libro della libreria 0789024381