Explore the increased need for marketing within the political arena
Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It will help you develop strategies that make effective use of limited resources as nonprofit organizations face greater competition for reduced government funding.
Current Issues in Political Marketing addresses the ethical and practical difficulties in implementing traditional business approaches into the political and public arena. Political parties, the media, universities, local governments, charities, and legislatures are all adopting tools of marketing intelligence to understand their market needs and demands. This unique book examines how to adapt marketing to politics, including which marketing tools and concepts can be successfully transferred, and looks at the advantages—and problems—that political marketing can bring.
Topics examined in Current Issues in Political Marketing include:
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"A TIMELY COLLECTION of essays by many of the youngest and most able scholars researching in this emergent area." -- David Dunn, PhD, Senior Lecturer in Film and Political Communication, University of Southampton, United Kingdom
"INTERESTING, CHALLENGING, AND DIVERSE. . . An up-to-date review of current practice and critical thinking in international political marketing." -- Declan Bannon, MBA, DipM, Lecturer in Marketing and Strategic Marketing Management, University of Paisley, Scotland
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Descrizione libro Routledge, 2017. Paperback. Condizione libro: NEW. 9780789024381 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Codice libro della libreria HTANDREE0266280
Descrizione libro Haworth Pr Inc, 2006. Paperback. Condizione libro: Brand New. 1st edition. 318 pages. 8.25x6.25x0.75 inches. In Stock. Codice libro della libreria __0789024381
Descrizione libro Routledge, 2006. Paperback. Condizione libro: New. 1. Codice libro della libreria DADAX0789024381
Descrizione libro Routledge. Condizione libro: Brand New. FREE domestic ground shipping. Fast priority express available. Tracking service included. Ships from USA (United States of America). Codice libro della libreria 0789024381
Descrizione libro Routledge, 2006. Paperback. Condizione libro: New. book. Codice libro della libreria M0789024381
Descrizione libro Routledge, 2006. Condizione libro: new. Shiny and new! Expect delivery in 20 days. Codice libro della libreria 9780789024381-1