The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies

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9780789026637: The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world and what strategies will they use to continue their growth?

This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter bring theoretical concepts into sharp focus.

The Growth Strategies of Hotel Chains: Best Practices by Leading Companies is comprised of thirteen chapters, each divided into two parts. The first part sets forth the theory behind an important aspect of growth strategy. The second part of each chapter brings these theoretical arguments to life with specific case examples. For example, in the chapter on franchising, the ten largest hotel franchise businesses in the world are discussed in detail including their actual fees and how they function, with helpful commentary on each. This format, designed with educators’ needs in mind, is consistent throughout the text. Charts, tables, and figures make complex information easy to access and understand.

The Growth Strategies of Hotel Chains: Best Practices by Leading Companies examines:

  • the question of diversification vs. specialization
  • vertical, horizontal, and diagonal integration
  • acquisitions, mergers, and strategic alliances
  • franchise contracts, management contracts, leaseholds, and ownership
  • branding and globalization
  • why European chains usually expand via property acquisitions and rentals while most American chains prefer management contracts and franchising
Packed with information yet written in language that students and hospitality executives can understand, this unique, comprehensive textbook deserves a place in every teaching/training/professional library.

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Review:

"THIS IS ONE TITLE THAT I SHALL CERTAINLY BE ADDING TO MY 'MUST READ' LIST FOR STUDENTS THIS YEAR." -- Tom Baum, PhD, Professor of International Tourism and Hospitality Management, The Scottish Hotel School, The University of Strathclyde, Glasgow

"This book allows us to glimpse future movements that will affect all hotel chains." -- Eugeni Aguiló Pérez, PhD, Chair Professor of Applied Economics and Dean, Faculty of Economics and Business Sciences, University of the Balearic Islands

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Kaye Sung Chon, Onofre Martorel Cunill
Editore: Routledge (2006)
ISBN 10: 0789026635 ISBN 13: 9780789026637
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Descrizione libro Routledge, 2006. Hardcover. Condizione libro: New. Codice libro della libreria DADAX0789026635

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CHON, KAYE SUNG; CUNILL, ONOFRE MARTOREL
Editore: Routledge (2006)
ISBN 10: 0789026635 ISBN 13: 9780789026637
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Herb Tandree Philosophy Books
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Descrizione libro Routledge, 2006. Hardback. Condizione libro: NEW. 9780789026637 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Codice libro della libreria HTANDREE0724199

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Chon, Kaye Sung (Author)/ Cunill, Onofre Martorel (Author)
Editore: Haworth Pr Inc (2006)
ISBN 10: 0789026635 ISBN 13: 9780789026637
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Revaluation Books
(Exeter, Regno Unito)
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Descrizione libro Haworth Pr Inc, 2006. Hardcover. Condizione libro: Brand New. 1st edition. 213 pages. 8.50x6.00x0.75 inches. In Stock. Codice libro della libreria __0789026635

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