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Dr. Robert E. Stevens is John Massey Professor of Business in the John Massey School of Business, Southeaster Oklahoma State University, Durant, Oklahoma. He has over 200 publications including 28 books, 128 articles, 25 cases, 25 case teaching notes, and 14 other publications. Recent books include; Marketing Research: Text and Cases, 2nd , edition, Marketing Management: Text and Cases, Marketing Planning Guide, 3rd edition, and Marketing Planning Guide, 2nd, edition.
Dr. Stevens taught at four other universities prior to joining the faculty at SOSU in 2006. Dr. Stevens has served as a consultant to local, regional, and national firms and has been an owner of 4 small businesses.
Dr. Stevens serves on the editorial board of 4 journals and is co-editor of Services Marketing Quarterly, Health Marketing Quarterly and Best Business Books.
Acknowledgments. 1. Introduction to Marketing Research. 2. Research Designs for Management Decision Making. 3. Secondary Data. 4. Primary Data Collection. 5. Measurement. 6. Designing the Data-Gathering Instrument. 7. Sampling Methods and Sample Size. 8. Fielding the Data-Gathering Instrument. 9. Analyzing and Interpreting Data for Decisions. 10. Advanced Data Analysis. 11. The Research Report. CASES. Case 1. Lone Pine Kennel Club. Case 2. Select Hotels of North America. Case 3. River Pines School: A. Case 4. River Pines School: B. Case 5. Gary Branch, CPA. Case 6. Juan Carlos’ Mexican Restaurant. Case 7. Usedcars.com. Case 8. Welcome Home Church. Case 9. The Learning Source. Case 10. Madison County Country Club. Case 11. Plasco, Inc. Case 12. St. John’s School. Case 13. The Webmasters. Case 14. House of Topiary. Case 15. Professiona
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