Understand the theoretical and practical aspects of political marketing!
Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition.
Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings.
Campaigns and Political Marketing answers these tough questions:
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"An important contribution to the field." -- Lance T. LeLoup, PhD, Edward R. Meyer Distinguished Professor of Political Science, Washington State University
"Ideal for use in courses on the American electoral process." -- Scott A. Frisch, PhD, Associate Professor of Political Science, California State University Channel Islands
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Descrizione libro Routledge. Condizione libro: BRAND NEW. -226pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Codice libro della libreria 2006740
Descrizione libro Routledge, 2006. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria F9-9780789032102
Descrizione libro Routledge, 2017. Paperback. Condizione libro: NEW. 9780789032102 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Codice libro della libreria HTANDREE0256873
Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97807890321020000000
Descrizione libro Haworth Pr Inc, 2006. Paperback. Condizione libro: Brand New. 1st edition. 210 pages. 8.50x6.25x0.50 inches. In Stock. Codice libro della libreria __0789032104
Descrizione libro Routledge, 2006. Paperback. Condizione libro: New. 1. Codice libro della libreria DADAX0789032104
Descrizione libro Routledge, 2006. Paperback. Condizione libro: New. book. Codice libro della libreria 0789032104