Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results

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9780789747884: Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results

Global Search Engine Optimization: Fine-Tuning Your International Search Engine Results by Anne F. Kennedy and Kristjan Mar Hauksson is a SEMPO (Search Engine Marketing Professionals Organization) recommended read. Use search to reach all your best customers-worldwide! Don't settle for U.S.-only, English-only search marketing: master global search marketing, and reach all your most profitable customers and prospects-wherever they are! Leading global search experts Anne Kennedy and Kristjan Mar Hauksson identify all the challenges associated with global search marketing, and offer proven solutions for every key issue, from culture and communication to technology and law. Discover surprising local differences in how people search, craft online marketing campaigns that reflect local cultures, and learn how to profit from tools and social platforms most North American marketers have never even heard of! ANNE F. KENNEDY, founder and managing partner of Beyond Ink, provides search engine marketing to companies worldwide. After providing search engine consulting to hundreds of companies-including Hearst Newspapers, Philips Lifeline, and Dunkin' Donuts-and launching dotcoms Zillow and Avvo online, she formed an international online marketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm, Rome, and Beijing. Anne was a founding member of the board of directors for Helium.com, acquired by publishing giant R.R. Donnelly in 2011. KRISTJ N M R HAUKSSON has developed search marketing solutions since 1999. Hauksson's company, Nordic eMarketing, specializes in multilingual online communications, organic SEO, and search marketing in verticals such as tourism, finance, government, and pharmaceuticals. Kristjan founded Iceland's SEO/SEM forum, is on the board of SEMPO, and organizes the annual Reykjavik Internet Marketing Conference. You'll Learn How To: * Build cost-effective campaigns that leverage commonalities in global search markets * Choose the right search media for each market-including markets Google doesn't dominate * Achieve higher rankings in search engines around the world * Organize effective global pay-per-click campaigns * Search-optimize online PR and other content * Craft mobile sites and apps for international audiences * Use web analytics to track KPIs in multilingual/multicultural campaigns * Find the best non-U.S. information resources for better search marketing * Prepare for the future of global search INCLUDES SPECIFIC SOLUTIONS & RECOMMENDATIONS FOR: * Brazil * China, Hong Kong, Taiwan * France * Germany * India * Italy * Japan * Mexico * Middle East * North Africa * French-speaking Canada * Russia * Nordic countries * Singapore * South Korea * Spain * Spanish-speaking South America * The Netherlands * United Kingdom

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Kennedy, Anne; Hauksson, Kristjan Mar
ISBN 10: 078974788X ISBN 13: 9780789747884
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Descrizione libro Paperback. Condizione libro: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Codice libro della libreria U_9789332539297

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Anne F. Kennedy & Kristjan Mar Hauksson
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Descrizione libro Softcover. Condizione libro: New. 1st edition. Brand New; Paperback; Black & White or Color International Edition. ISBN and Cover page may differ but similar contents as US edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances, the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Codice libro della libreria INAB1524843

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Kennedy, Anne F.; Hauksson, Kristjan Mar
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Descrizione libro Que Publishing. Condizione libro: New. 078974788X This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Codice libro della libreria SU9780789747884

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Descrizione libro Prentice Hall. Condizione libro: New. Brand New. Codice libro della libreria 078974788X

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Anne F. Kennedy, Kristjan Mar Hauksson
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Descrizione libro Condizione libro: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Codice libro della libreria ABESTTND8065

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Descrizione libro Softcover. Condizione libro: Brand New. .. Black & White or color International Edition. ISBN and front cover may be different, but contents are same as the US edition. Book printed in English. GET IT FAST within 3-5 business days by DHL/FedEx/Aramex and tracking number will be uploaded into your order page within 24-48 hours. Territorial restrictions may be printed on the book. No shipping to PO BOX, APO, FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. 100% Customer satisfaction guaranteed!. . Codice libro della libreria BD003227

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Kennedy, Anne F.; Hauksson, Kristjan Mar
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Descrizione libro Que Publishing. PAPERBACK. Condizione libro: New. 078974788X New softcover book, barely cover curl. DAILY SHIPPING!!. Codice libro della libreria 122315-250B

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Anne F. Kennedy and Kristjan Mar Hauksson
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Descrizione libro Que Publishing 1, United States. Trade Paperback. Condizione libro: New. TRADE PAPERBACK Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. Computers and Internet>Internet>Web Publishing. Book: NEW, New. Bookseller Inventory # 64978078974788401. Codice libro della libreria 64978078974788401

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Anne F. Kennedy, Kristjan Mar Hauksson
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Descrizione libro Pearson Education (US), United States, 2012. Paperback. Condizione libro: New. 226 x 150 mm. Language: English . Brand New Book. Global Search Engine Optimization: Fine-Tuning Your International Search Engine Results by Anne F. Kennedy and Kristjan Mar Hauksson is a SEMPO (Search Engine Marketing Professionals Organization) recommended read. Use search to reach all your best customers-worldwide! Don t settle for U.S.-only, English-only search marketing: master global search marketing, and reach all your most profitable customers and prospects-wherever they are! Leading global search experts Anne Kennedy and Kristjan Mar Hauksson identify all the challenges associated with global search marketing, and offer proven solutions for every key issue, from culture and communication to technology and law. Discover surprising local differences in how people search, craft online marketing campaigns that reflect local cultures, and learn how to profit from tools and social platforms most North American marketers have never even heard of! ANNE F. KENNEDY, founder and managing partner of Beyond Ink, provides search engine marketing to companies worldwide. After providing search engine consulting to hundreds of companies-including Hearst Newspapers, Philips Lifeline, and Dunkin Donuts-and launching dotcoms Zillow and Avvo online, she formed an international online marketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm, Rome, and Beijing. Anne was a founding member of the board of directors for , acquired by publishing giant R.R. Donnelly in 2011. KRISTJ N M R HAUKSSON has developed search marketing solutions since 1999. Hauksson s company, Nordic eMarketing, specializes in multilingual online communications, organic SEO, and search marketing in verticals such as tourism, finance, government, and pharmaceuticals. Kristjan founded Iceland s SEO/SEM forum, is on the board of SEMPO, and organizes the annual Reykjavik Internet Marketing Conference. You ll Learn How To: * Build cost-effective campaigns that leverage commonalities in global search markets * Choose the right search media for each market-including markets Google doesn t dominate * Achieve higher rankings in search engines around the world * Organize effective global pay-per-click campaigns * Search-optimize online PR and other content * Craft mobile sites and apps for international audiences * Use web analytics to track KPIs in multilingual/multicultural campaigns * Find the best non-U.S. information resources for better search marketing * Prepare for the future of global search INCLUDES SPECIFIC SOLUTIONS RECOMMENDATIONS FOR: * Brazil * China, Hong Kong, Taiwan * France * Germany * India * Italy * Japan * Mexico * Middle East * North Africa * French-speaking Canada * Russia * Nordic countries * Singapore * South Korea * Spain * Spanish-speaking South America * The Netherlands * United Kingdom. Codice libro della libreria BZV9780789747884

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Kennedy, Anne F.; Hauksson, Kristjan Mar
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Descrizione libro Que Publishing, 2012. Paperback. Condizione libro: New. book. Codice libro della libreria 078974788X

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