How to Measure Social Media: A Step-by-Step Guide to Developing and Assessing Social Media ROI

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9780789749857: How to Measure Social Media: A Step-by-Step Guide to Developing and Assessing Social Media ROI

Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics-Painlessly Think social marketing is worth it? Prove it. If your boss hasn't demanded that yet, he will. Then what? Hand him some jive about "return on conversation"? Think that'll fly? You'll be gone so fast you won't know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately, and in drill-down detail. Bet you can't wait to see his face when you walk in with metrics that stand up to his most brutal questions. We're not just talking about getting "buy-in" or begging for your proverbial "seat at the table." We are talking about numbers that make careers. This book will prove your indispensability to even the most clueless executive in your company. Here's the best part: It's not hard. You won't need to become a math nerd. The tools are cheap (or free), and you're probably sitting on most of the data. This book will give you everything else, including simple step-by-step techniques for creating measurable strategies and getting the data to prove they deliver. You'll also get super helpful hands-on exercise worksheets where you can jot down your answers and notes. Nichole Kelly has been refining this stuff for 14 years. She's helped hundreds of marketers prove their value to bosses and boardrooms. Now it's your turn. If you're a marketer or agency pro, this is a game you have to play. Win it. Reliable answers to questions like: * How much revenue did our activities on social media platforms generate this month?* Are social media prospects more likely to convert to customers?* Which status update delivered the highest conversion rate?* How long do we retain new social media customers?* Do they spend more or less than customers from other channels?* Do they make repeat purchases more often than other customers?* And much more...

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Kelly, Nichole
ISBN 10: 0789749858 ISBN 13: 9780789749857
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Descrizione libro 2012. PAP. Condizione libro: New. New Book. Shipped from UK within 10 to 14 business days. Established seller since 2000. Codice libro della libreria PJ-9780789749857

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Descrizione libro Prentice Hall. Condizione libro: New. Brand New. Codice libro della libreria 0789749858

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Descrizione libro Pearson Education (US), United States, 2013. Paperback. Condizione libro: New. 228 x 152 mm. Language: English . Brand New Book. Your 100 Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics-Painlessly Think social marketing is worth it? Prove it. If your boss hasn t demanded that yet, he will. Then what? Hand him some jive about return on conversation ? Think that ll fly? You ll be gone so fast you won t know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately, and in drill-down detail. Bet you can t wait to see his face when you walk in with metrics that stand up to his most brutal questions. We re not just talking about getting buy-in or begging for your proverbial seat at the table. We are talking about numbers that make careers. This book will prove your indispensability to even the most clueless executive in your company. Here s the best part: It s not hard. You won t need to become a math nerd. The tools are cheap (or free), and you re probably sitting on most of the data. This book will give you everything else, including simple step-by-step techniques for creating measurable strategies and getting the data to prove they deliver. You ll also get super helpful hands-on exercise worksheets where you can jot down your answers and notes. Nichole Kelly has been refining this stuff for 14 years. She s helped hundreds of marketers prove their value to bosses and boardrooms. Now it s your turn. If you re a marketer or agency pro, this is a game you have to play. Win it. Reliable answers to questions like: * How much revenue did our activities on social media platforms generate this month?* Are social media prospects more likely to convert to customers?* Which status update delivered the highest conversion rate?* How long do we retain new social media customers?* Do they spend more or less than customers from other channels?* Do they make repeat purchases more often than other customers?* And much more. Codice libro della libreria AAS9780789749857

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Nichole Kelly
Editore: Pearson Education (US), United States (2013)
ISBN 10: 0789749858 ISBN 13: 9780789749857
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Descrizione libro Pearson Education (US), United States, 2013. Paperback. Condizione libro: New. 228 x 152 mm. Language: English . Brand New Book. Your 100 Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics-Painlessly Think social marketing is worth it? Prove it. If your boss hasn t demanded that yet, he will. Then what? Hand him some jive about return on conversation ? Think that ll fly? You ll be gone so fast you won t know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately, and in drill-down detail. Bet you can t wait to see his face when you walk in with metrics that stand up to his most brutal questions. We re not just talking about getting buy-in or begging for your proverbial seat at the table. We are talking about numbers that make careers. This book will prove your indispensability to even the most clueless executive in your company. Here s the best part: It s not hard. You won t need to become a math nerd. The tools are cheap (or free), and you re probably sitting on most of the data. This book will give you everything else, including simple step-by-step techniques for creating measurable strategies and getting the data to prove they deliver. You ll also get super helpful hands-on exercise worksheets where you can jot down your answers and notes. Nichole Kelly has been refining this stuff for 14 years. She s helped hundreds of marketers prove their value to bosses and boardrooms. Now it s your turn. If you re a marketer or agency pro, this is a game you have to play. Win it. Reliable answers to questions like: * How much revenue did our activities on social media platforms generate this month?* Are social media prospects more likely to convert to customers?* Which status update delivered the highest conversion rate?* How long do we retain new social media customers?* Do they spend more or less than customers from other channels?* Do they make repeat purchases more often than other customers?* And much more. Codice libro della libreria AAS9780789749857

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Nichole Kelly
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ISBN 10: 0789749858 ISBN 13: 9780789749857
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Descrizione libro Pearson Education (US). Paperback. Condizione libro: new. BRAND NEW, How to Measure Social Media: A Step-by-step Guide to Developing and Assessing Social Media ROI, Nichole Kelly, Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics-Painlessly Think social marketing is worth it? Prove it. If your boss hasn't demanded that yet, he will. Then what? Hand him some jive about "return on conversation"? Think that'll fly? You'll be gone so fast you won't know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately, and in drill-down detail. Bet you can't wait to see his face when you walk in with metrics that stand up to his most brutal questions. We're not just talking about getting "buy-in" or begging for your proverbial "seat at the table." We are talking about numbers that make careers. This book will prove your indispensability to even the most clueless executive in your company. Here's the best part: It's not hard. You won't need to become a math nerd. The tools are cheap (or free), and you're probably sitting on most of the data. This book will give you everything else, including simple step-by-step techniques for creating measurable strategies and getting the data to prove they deliver. You'll also get super helpful hands-on exercise worksheets where you can jot down your answers and notes. Nichole Kelly has been refining this stuff for 14 years. She's helped hundreds of marketers prove their value to bosses and boardrooms. Now it's your turn. If you're a marketer or agency pro, this is a game you have to play. Win it. Reliable answers to questions like: * How much revenue did our activities on social media platforms generate this month?* Are social media prospects more likely to convert to customers?* Which status update delivered the highest conversion rate?* How long do we retain new social media customers?* Do they spend more or less than customers from other channels?* Do they make repeat purchases more often than other customers?* And much more. Codice libro della libreria B9780789749857

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Nichole Kelly
Editore: Pearson Education (US) 2012-10-10 (2012)
ISBN 10: 0789749858 ISBN 13: 9780789749857
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Descrizione libro Pearson Education (US) 2012-10-10, 2012. paperback. Condizione libro: New. Codice libro della libreria 9780789749857

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Descrizione libro Que, 2012. Condizione libro: New. Codice libro della libreria TH9780789749857

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Kelly, Nichole
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ISBN 10: 0789749858 ISBN 13: 9780789749857
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Descrizione libro Que Publishing, 2012. Paperback. Condizione libro: New. book. Codice libro della libreria 0789749858

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Kelly, Nichole
Editore: Que Pub (2012)
ISBN 10: 0789749858 ISBN 13: 9780789749857
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Revaluation Books
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Descrizione libro Que Pub, 2012. Paperback. Condizione libro: Brand New. 1st edition. 288 pages. 9.25x5.75x0.75 inches. In Stock. Codice libro della libreria z-0789749858

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