The Mobile Commerce Revolution: Business Success in a Wireless World (Que Biz-Tech)

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9780789751546: The Mobile Commerce Revolution: Business Success in a Wireless World (Que Biz-Tech)

Mobile commerce has reached and passed its tipping point: more than 60% of the U.S. population now owns smartphones. But mobile commerce is about much more than just the "location-based strategies" and apps that are discussed in other books on the topic. The Mobile Commerce Revolution covers what you need to know to capitalize on history's greatest shifts in human and consumer behavior -- from infrastructure to culture, strategy to tactics. Written by Tim Hayden and Tom Webster, two of mobile technology and media's pioneering thought leaders, this actionable guide is packed with brand-new case studies and practical guidance from small startups to large brands. The authors share their immense experience to help you:

  • Capture rapidly shifting end-user behavior in your marketing plans and programs
  • Effectively integrate mobile with your existing media and business operations
  • Implement the right infrastructure, and evolve it to reflect emerging trends
  • Make the internal cultural changes required to fully leverage the mobile commerce opportunity
  • Understand the new playing field of carriers, device OEMs, developers, and agencies
  • Discover which mobile tactics may actually influence marketing/purchase behavior
  • Identify crucial regional differences, generational behaviors, and usage patterns
  • Preview the future of mobile commerce and mobile payments, from NFC/Bluetooth LE to light sensors and augmented reality
  • Leverage powerful savings and efficiencies that go way beyond smartphones and tablets - including digital smart signage, customer service/CRM systems, point-of-sale solutions, and in-home/in-store systems

Along the way, Hayden and Webster present incisive interviews with pioneers in mobile technology innovation, from Rishad Tobaccowala, Chair Digitas LBi and Razorfish at Publicis Groupe, to Steve Ellis, EVP, Head of Wholesale Services Group at Wells Fargo. If you're making decisions about marketing, customer service and mobile commerce, no other guide offers as much provocative and actionable insight.

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About the Author:

Tim Hayden is Principal Strategist at TTH Strategy, a business strategy consultancy that assists brands and agencies lower operations costs and drive more revenues. Prior to TTH Strategy, he as SVP of Mobile Strategy for Edelman Digital's North American operations. Tim was co-founder and CMO at 44Doors, which developed a mobile marketing platform and mobile marketing services for brands such as Coca-Cola, AT&T, Reebok, Jackson Family Wines and Bank of America. He was a founder and partner in other startups including NION Interactive and GamePlan, an experiential agency that produced innovative campaigns for brands including AMD, Bacardi USA, Dell, Humana and IBM using the integrated "Live+Mobile+Online" methodology that Tim coined in 2007.
 
Tom Webster is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has nearly 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely-cited studies, including The Social Habit, Twitter Users in America, and the co-author of The Infinite Dial, America's longest running research series on digital media consumption.  He is a graduate of Tufts University in Medford, Massachusetts, and holds an MBA from the Bryan School of Business and Economics at the University of North Carolina.

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Tim Hayden, Tom Webster
Editore: Pearson Education (US), United States (2014)
ISBN 10: 0789751542 ISBN 13: 9780789751546
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Descrizione libro Pearson Education (US), United States, 2014. Paperback. Condizione libro: New. Language: English . Brand New Book. Your Definitive Guide to Profiting from Mobile Commerce With more than 60 of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it s not enough to build an app. You need to know how mobile is transforming your customers behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile- from startups to the world s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit! * Discover how customer mobile behavior is radically maturing and shifting * Weave mobility throughout your marketing mix and business operations * Prepare for the instant and impulse when your customer wants to buy * Identify mobile tactics that are actually influencing purchases * Earn confidence from customers that you will protect their privacy * Use payment technologies to reduce friction and make it easier to buy * Deliver richer, more powerful stories and mobile experiences * Understand customers through Little Data : qualitative studies to physically observe behavior * Grasp purchase attribution: why people buy. Codice libro della libreria AAK9780789751546

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Tim Hayden, Tom Webster
Editore: Pearson Education (US), United States (2014)
ISBN 10: 0789751542 ISBN 13: 9780789751546
Nuovi Paperback Quantità: 10
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Descrizione libro Pearson Education (US), United States, 2014. Paperback. Condizione libro: New. Language: English . Brand New Book. Your Definitive Guide to Profiting from Mobile Commerce With more than 60 of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it s not enough to build an app. You need to know how mobile is transforming your customers behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile- from startups to the world s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit! * Discover how customer mobile behavior is radically maturing and shifting * Weave mobility throughout your marketing mix and business operations * Prepare for the instant and impulse when your customer wants to buy * Identify mobile tactics that are actually influencing purchases * Earn confidence from customers that you will protect their privacy * Use payment technologies to reduce friction and make it easier to buy * Deliver richer, more powerful stories and mobile experiences * Understand customers through Little Data : qualitative studies to physically observe behavior * Grasp purchase attribution: why people buy. Codice libro della libreria AAK9780789751546

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Descrizione libro Pearson Education 2014-10-01, Indianapolis, Indiana, USA, 2014. paperback. Condizione libro: New. Codice libro della libreria 9780789751546

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Descrizione libro Que Publishing, 2014. Paperback. Condizione libro: New. book. Codice libro della libreria M0789751542

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Descrizione libro Que Okt 2014, 2014. Taschenbuch. Condizione libro: Neu. Neuware - Mobile commerce has reached and passed its tipping point: more than 50% of the U.S. population now owns smartphones. But mobile commerce is about much more than just the 'location-based strategies' covered in other books on the topic. The Mobile Commerce Revolution covers everything you need to know to capitalize on this immense new opportunity ? from infrastructure to culture, strategy to tactics. Authored by Edelman SVP for Mobile Strategy Tim Hayden, one of the field's pioneering thought leaders, this actionable guide is packed with brand-new case studies from both small businesses and large brands. Hayden shares his immense experience to help you: 208 pp. Englisch. Codice libro della libreria 9780789751546

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Descrizione libro Que Okt 2014, 2014. Taschenbuch. Condizione libro: Neu. Neuware - The Mobile Commerce Revolution covers everything needed to capitalize on this immense new opportunity — from infrastructure to culture, strategy to tactics. Authored by Tim Hayden, one of the mobile's pioneering thought leaders, this actionable guide is packed with brand-new case studies from both small businesses and large brands. Hayden shares his immense experiences including - but not limited to - capturing rapidly-shifting end-user behavior in mobile marketing plans, integrating mobile with existing media, discovering which mobile tactics are actually influencing purchase behavior, and leveraging powerful savings and efficiencies that go way beyond smartphones and tablets. 208 pp. Englisch. Codice libro della libreria 9780789751546

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Tim Hayden
Editore: Que Okt 2014 (2014)
ISBN 10: 0789751542 ISBN 13: 9780789751546
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Descrizione libro Que Okt 2014, 2014. Taschenbuch. Condizione libro: Neu. Neuware - Mobile commerce has reached and passed its tipping point: more than 50% of the U.S. population now owns smartphones. But mobile commerce is about much more than just the 'location-based strategies' covered in other books on the topic. The Mobile Commerce Revolution covers everything you need to know to capitalize on this immense new opportunity ? from infrastructure to culture, strategy to tactics. Authored by Edelman SVP for Mobile Strategy Tim Hayden, one of the field's pioneering thought leaders, this actionable guide is packed with brand-new case studies from both small businesses and large brands. Hayden shares his immense experience to help you: 208 pp. Englisch. Codice libro della libreria 9780789751546

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10.

Tim Hayden
Editore: Que Okt 2014 (2014)
ISBN 10: 0789751542 ISBN 13: 9780789751546
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(Bergisch Gladbach, Germania)
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Descrizione libro Que Okt 2014, 2014. Taschenbuch. Condizione libro: Neu. Neuware - Mobile commerce has reached and passed its tipping point: more than 50% of the U.S. population now owns smartphones. But mobile commerce is about much more than just the 'location-based strategies' covered in other books on the topic. The Mobile Commerce Revolution covers everything you need to know to capitalize on this immense new opportunity ? from infrastructure to culture, strategy to tactics. Authored by Edelman SVP for Mobile Strategy Tim Hayden, one of the field's pioneering thought leaders, this actionable guide is packed with brand-new case studies from both small businesses and large brands. Hayden shares his immense experience to help you: 208 pp. Englisch. Codice libro della libreria 9780789751546

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