Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.
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Michael B. Goodman is Associate Professor and Director of the M.A. Program in Corporate and Organizational Communication, Department of English/Communications at Fairleigh Dickinson University.Review:
"This book is useful to practitioners of corporate communication because it offers relevant examples, it connects theoretical knowledge to practical applications, and demostrates the connection between corporate communication and corporate success/failure. The book is also useful to academics in the field because it suggests a list of practical, relevant issues." -- Branislav Kovacica University of Hartford
Descrizione libro State University of New York Pre, 1994. Hardcover. Condizione libro: New. Brand new books and maps available immediately from a reputable and well rated UK bookseller - not sent from the USA; despatched promptly and reliably worldwide by Royal Mail; Codice libro della libreria mon0000211253
Descrizione libro State Univ of New York Pr, 1994. Hardcover. Condizione libro: New. Codice libro della libreria DADAX0791420558
Descrizione libro State Univ of New York Pr, 1994. Hardcover. Condizione libro: New. book. Codice libro della libreria 0791420558