Facing Public Interest: The Ethical Challenge to Business Policy and Corporate Communications: 8 - Brossura
Sinossi
Strictly speaking, there is no such thing as private business since business activities have widespread and sometimes far-reaching impacts on the community. The side-effects of entrepreneurial decision making - increasing unemployment, for instance, or pollution - expose corporations to the public gaze, with management in the limelight. This work opens up new vistas on business policy and corporate communications facing public interest. The relationship between private enterprise and public interest is subjected to an ethical examination, highlighting the role of the general public as a locus of morality for business and the guiding concept of a corporate dialogue between management and the concerned public. Instructive case studies are also presented.
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Contenuti
Introduction: Business in the nineties: Facing public interest; P. Ulrich. Part I: Facing public interest: horizons of ethical challenge on business. Part II: Business in response to a concerned public: ethical foundations. Part III: Business in response to a concerned public: corporate policies and guidelines. Part IV: Corporate dialogue and public relations: critical issues. Part V: Ecological challenges and business response: examples and experiences. Part VI: Social challenges and business response: examples and experiences. Contributors.
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Facing Public Interest : Ethical Challenges to Business Policy and Corporate Communications
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Kluwer Academic, 1995
ISBN 10: 0792336348
ISBN 13: 9780792336341
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Facing Public Interest : The Ethical Challenges to Business Policy and Corporate Communications
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ISBN 13: 9780792336341
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Facing Public Interest: The Ethical Challenge to Business Policy and Corporate Communications (Issues in Business Ethics, 8)
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Facing Public Interest
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Strictly speaking, there is no such thing as private business since business activities have widespread and sometimes far-reaching impacts on the community. The side-effects of entrepreneurial decision making - increasing unemployment, for instance, or pollution - increasingly expose corporations to the public gaze, with management in the limelight.Facing Public Interest opens up new vistas on business policy and corporate communications facing public interest. The relationship between private enterprise and public interest is subjected to an ethical examination, highlighting the role of the general public as a locus of morality for business and the guiding concept of a corporate dialogue between management and the concerned public. Instructive case studies are also presented.The volume not only proposes corporate dialogue: it puts into practice. Business leaders, representatives of citizens' groups, public affairs consultants, and academics discuss the topics thoroughly and thoughtfully in the best contributions to the seventh conference on the European Business Ethics Network, held at the University of St. Gallen in September 1994.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 288 pp. Englisch. Codice articolo 9780792336341
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Strictly speaking, there is no such thing as private business since business activities have widespread and sometimes far-reaching impacts on the community. The side-effects of entrepreneurial decision making - increasing unemployment, for instance, or pollution - increasingly expose corporations to the public gaze, with management in the limelight. Facing Public Interest opens up new vistas on business policy and corporate communications facing public interest. The relationship between private enterprise and public interest is subjected to an ethical examination, highlighting the role of the general public as a locus of morality for business and the guiding concept of a corporate dialogue between management and the concerned public. Instructive case studies are also presented. The volume not only proposes corporate dialogue: it puts into practice. Business leaders, representatives of citizens' groups, public affairs consultants, and academics discuss the topics thoroughly and thoughtfully in the best contributions to the seventh conference on the European Business Ethics Network, held at the University of St. Gallen in September 1994. Codice articolo 9780792336341
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