Advertising Marti Barletta Marketing to Women

ISBN 13: 9780793159635

Marketing to Women

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9780793159635: Marketing to Women

Marketing to Women shows why the women's market is the fastest track to strong business results in today's extraordinarily competitive environment, and an increasingly important and powerful market segment which companies cannot afford to ignore.


According to marketing authority Martha Barletta, companies that fail to recognize the power of the woman buyer are leaving money on the table. In her book, Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment, marketing expert Martha Barletta presents a compelling business case for why marketing professionals, men and women alike, should allocate real dollars and undivided attention to the largest untapped market in the world: women. She then explains why and how women reach different brand purchase decisions than men, and provides a detailed field guide for creating and executing a complete marketing plan that targets women.

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From the Back Cover:

A D V A N C E P R A I S E

"If your competition learns before you do, what Marti Barletta knows about marketing to women—you won’t be the alpha anything. Read this book on the way home from the bookstore. And don’t spend another nickel on marketing until you’ve finished it."
—Mickey Brazeal, Associate Director, Marketing Communication Program, Stuart Graduate School of Business, Illinois Institute of Technology

"If you’re looking for a way to increase sales for your business, you need to read this book. Marketing to Women is an engaging, insightful roadmap to marketing success with women—full of practical advice you can implement today."
—Heidi L. Steiger, Executive Vice President, Neuberger Berman, and founder of The Women’s Partnership

"Marti approaches marketing to women with a zesty blend of wit and intelligence, backed up with enough just plain marketing smarts to inform and inspire you to take proper advantage of this enormous opportunity. So, after reading Marketing to Women, you may find yourself doing more than adding an element to your marketing plan. You may in fact change your whole approach."
—Kirt Hibbitts, Senior Vice President, Director of Marketing Communications, Wachovia Bank

"Marketing to Women reveals important insights for successfully marketing products and services to the growing women’s market. When businesses understand and meet the complex needs of women, they can successfully grow their market share. In this book, Martha Barletta provides the tools that enable businesses to do just that."
—Jocelyn Carter-Miller, Executive Vice President and Chief Marketing Officer, Office Depot, Inc.

"I see the forest! Marketing to Women unveils an incredible market potential that can be leveraged by almost any business today. This stuff should be standard reading for every business executive."
—Janet Seese Disbrow, Vice President, National Sales and Marketing,SBC Directory Operations

"Ignore this book and you could be leaving half the money on the table. Half of my customers are fundamentally different from the other half. This book shows marketers and salespeople what women want! Well researched and very readable, the book lays out some fascinating findings about gender differences and then illustrates how to translate them into savvy strategy and actionable tactics. Barletta brings real-world experience to her ideas and backs them up with countless examples. Any marketer —male or female—trying to sell to women has got to get this book!"
—Paul Iaffaldano, Chief Revenue Officer, The Weather Channel Interactive

About the Author:

Martha Barletta, president of The TrendSight Group, is a recognized authority on gender focused marketing strategies for wooing women consumers. A Wharton MBA, she honed her marketing and sales talents via a distinguished career at top flight agencies like McCann Erickson, TLK, Foote, Cone and Belding, and Frankel, working on award winning advertising campaigns and national marketing programs.

Her lively style, command of her subject, and passion for her topic make her a popular presenter at corporations, conferences, and business schools, including Northwestern University's Kellogg Graduate School of Management. She has been featured in Ad Age, Brandweek, the San Francisco Examiner, the Toronto Star, and many other publications worldwide. She lives in Winnetka, Illinois.

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