The Fashion Designer Survival Guide: An Insider's Look at Starting and Running Your Own Fashion Business

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9780793198993: The Fashion Designer Survival Guide: An Insider's Look at Starting and Running Your Own Fashion Business

The national retail apparel business has grown to a $172 billion per year industry, and the employment rate for designers is expected to outpace that of all other occupations through the year 2008. The Fashion Designer Survival Guide is a must-have for the thousands of talented designers who want to see their dream of creating an independent fashion line become a reality.Mary Gehlhar, author, industry authority, and consultant to hundreds of designers (including newcomers Alicia Bell, Keanan Duffty, and Milly), gives readers behind-the-scenes advice and essential business information on creating and sustaining a successful career as an independent designer. The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: ·Start-up costs and financing ·Legal issues ·Business plans ·Public relations and sales ·Marketing and manufacturing ·Distribution-trade, trunk, and runway shows This book also provides case studies from independent designers at different stages of their careers, including tough letdowns and exciting successes. Young designers weigh-in on topics important to them when they were starting out, while several top name designers offer personal perspectives on a single question, providing a window to their world and a variety of answers.Designers are bursting with creativity but often fall flat going into business as an independent. The Fashion Designer Survival Guide provides designers with the one thing design school didn’t-intelligent and successful business practices.

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About the Author:

As the Fashion Division Director of Gen Art, Mary Gehlhar has worked closely with up-and-coming designers to start, operate, and grow design businesses. She has lent her expertise to the Rising Star Award committee at Fashion Group International, the Pratt Institute Fashion Jury, and the Open Call panel for the Miramax/Bravo show Project Runway. Mary has been interviewed by the New York Times, British Vogue, Washington Post, Boston Globe, and E! Style channel.

Review:

"A must-read for anyone in the world of fashion. Gehlhar offers practical tips and strategies to increase chances of success." -- Soma Magazine, September 2005 Wordplay

"Every aspiring designer needs this book. Mary Gehlhar wrote an invaluable, step-by-step guide to succeeding on Seventh Avenue and beyond." -- Nancy MacDonell, Editor at Large, NYLON, and author of The Classic Ten: The
True Story of the Little Black Dress and Nine Other Fashion Favorites


"For anyone seeking to compete and succeed in our crowded and highly competitive industry, Mary’s comprehensive advice is required reading." -- —Peter D. Arnold, Executive Director Council of Fashion Designers of America

"For anyone who’s ever aspired to be an independent designer, this is the book to pick up." -- --The Daily

"Lest fashion's neophytes get too dreamy, Gehlhar is there to ground them..." -- From Women’s Wear Daily

"Mary presents many expectations he or she will confront in the marketplace and provides excellent professional advice throughout the book." -- —Margaret Hayes, President, The Fashion Group International

"This book encourages all aspiring designers ready to embark on an independent career within the industry." -- —Rebecca Taylor

"Touching on everything from sales to runway shows and everything in between, this new book has got fashionistas everywhere covered." -- Nylon magazine BOOKMARK

Must read...find out from a pro who has worked with up-and-coming designers. -- --New York Daily News

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Mary Gehlhar, Zac Posen
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