Grab a slice of the $39 billion specialty food pie with this updated, ultimate resource for gourmet food entrepreneurs. The specialty food industry is THE proven vehicle for entry-level food distribution in the United States. Retail sales of specialty foods averaging an annual growth rate of more than 7 percent presents, to some, a great opportunity—to others, a formidable challenge. Your ability to make your mark in the industry, establish your independence, achieve success, and acquire wealth depends on how effectively you prepare, according to Stephen Hall, a long-recognized specialty food marketing professional. In From Kitchen to Market: Selling Your Gourmet Food Specialty, Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own your own business or you are thinking about starting one, From Kitchen to Market will show you how to: ·Identify a winning product and its most appropriate markets. ·Get your product ready to market. ·Advertise, promote, and sell your product. ·Create your own success niche. ·Professionalize your business. Also included is updated information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for dozens of valuable resources.
Praise for previous editions:
“A thorough guide on food marketing that is sure to help food entrepreneurs at all levels. Extensive appendices...are an added plus to an already strong and well-written guide. Strongly recommended.” —Library Journal
The only book of its kind that outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance, From Kitchen to Market shows food entrepreneurs how to:
* Identify a winning product and its most appropriate markets. * Achieve visual “sizzle” with packaging and labeling. * Establish a variety of distribution channels. * Optimize the Internet.
Photos and logos of successful specialty food products illustrate the state of the market. More than 50 charts, graphs, and tables; 20 “Guidelines for Success” checklists; and 40 “Case in Point” examples bring the industry to life. Detailed appendixes, with who’s who and how-to-do-it rosters of contacts, make this the bible for anyone planning to market a specialty or gourmet food product.About the Author:
Stephen F. Hall is president of Food Marketing International, where he coaches new specialty food firms on how to grow their businesses. He is the managing editor of the quarterly Food Entrepreneur newsletter and e-zine (2,000 readers), writes industry research reports, conducts specialty food marketing workshops nationwide, and is an active promoter of the National Association for the Specialty Food Trade.
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Descrizione libro Kaplan Publishing, 2005. Paperback. Condizione libro: New. 4. Codice libro della libreria DADAX0793199972
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Descrizione libro Kaplan Business, 2005. Paperback. Condizione libro: New. book. Codice libro della libreria 0793199972
Descrizione libro Kaplan Business, 2005. Paperback. Condizione libro: New. Codice libro della libreria P110793199972