Why were early gas stations built to resemble English cottages and Greek temples? How does Teddy Roosevelt's busting of the Standard Oil Trust in 1911 relate to the lack of Exxon and Chevron stations in the Mid-west today? What corporate decisions and economic pressures lay behind the Bauhaus-inspired stations of the 1930s? What have gas stations symbolized in the American experience? Geographer John Jakle and historian Keith Sculle have teamed up to write a unique and comprehensive history of the American gas station - its architecture, its place in the landscape and in popular culture, and its economic role as the most visible manifestation of one of the country's largest industries. This text covers the first curbside filling stations - with their jury-rigged water tanks and garden hoses - the nationwide chains of look-alike stations whose design pioneered the "place-product packaging" concept copied by motels and fast-food restaurants. Jakle and Sculle begin with a look at how the gas station evolved in response to America's growing mobility. They describe the oil company marketing strategies that led to the familiar brand names, logos, uniforms and station designs that came to dominate the nation's highways. They explain why certain companies and their stations thrived in certain regions while others failed. And they document the reason for the gas station's abrupt decline in recent decades. Illustrated with more than 150 photos and drawings - of gas stations, vintage advertisements, maps and memorabilia. As the number of "true" gas stations continues its steady decline - from 239,000 in 1969 to fewer than 100,000 today - the words and images in this book bear witness to an economic and cultural phenomenon that was perhaps more uniquely American than any other of this century.
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"Provides important information and insights for those who will explain more fully the American landscape of consumption." -- Thomas Hine, New York Times Book Review
"An exemplary exercise in scholarship... The authors' thorough account offers an interesting and wide-ranging history of the development of the forms of the gas station, the reason for their development, and the significance of these structures in the developed landscape." -- Bruce E. Seely, Design Book Review
"A valuable edition to landscape studies, and a fine book." -- Paul Shepheard, Times Higher Education Supplement
"Fascinating data and documentation... Gas stations have been around as long as automobiles, of course, but they've undergone almost as many transformations as the cars themselves... There are plenty of charts, tables, and maps, but also 150 nostalgic photographs of those old filling stations in all their individual glory." -- Parade Magazine
"Fans of Route 66 will be fascinated... Though this intriguing book is amply illustrated with photos and figures, it's a cultural and business study more than a picture book. What marketing strategies were behind the Bauhaus-inspired stations of the 1930s, the English-Cottage style stations of the 1940s? What's an octane rating, how did stations differ from one region to another? It's all here." -- Chicago Books in Review
"The whole history of the industry, the art of marketing and pumping down to today when, as we pump our own fuel, we must do so under a roof and frequently from the pump of a small 'supermarket,' is outlined in this sensible and informative book. Many a forgotten sight and smell is evoked. Lavishly illustrated." -- Ray Browne, Journal of Popular CultureL'autore:
John A. Jakle is a professor of geography and landscape architecture at the University of Illinois at Urbana-Champaign. Keith A. Sculle is an adjunct professor of history at the University of Illinois at Springfield and head of research and education at the Illinois Historic Preservation Agency.
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Descrizione libro The Johns Hopkins University P, 1994. Hardcover. Condizione libro: New. Codice libro della libreria P110801847230
Descrizione libro The Johns Hopkins University Press, 1994. Hardcover. Condizione libro: New. Codice libro della libreria DADAX0801847230
Descrizione libro The Johns Hopkins University Press. Hardcover. Condizione libro: New. 0801847230 This is a hardcover book with dust jacket. Codice libro della libreria 334.F2