Amish Enterprise: From Plows to Profits - Brossura

Kraybill, Donald B.; Nolt, Steven M.

Brossura

ISBN 10: 0801850630 ISBN 13: 9780801850639

Casa editrice: Johns Hopkins University Press, 1996

Riassunto

Amish culture has been rooted in the soil since its beginnings in 1693. But what happens when the members of America's oldest Amish community enter non-farm work in one generation? How will hundreds of cottage industries and micro-enterprises reshape the heart of Amish life? Will traditional eighth-grade education still prove adequate? What about gender roles, child-rearing practices, leisure activities, and growing ties with outsiders? This book discusses the dramatic changes that will affect Amish communities throughout North America. Based on interviews with more than 150 Amish entrepreneurs, the book traces the rise and impact of micro-enterprises in Lancaster's Amish settlement since the 1970s. It documents the proliferation of more than 1000 Amish-owned enterprises in the Lancaster area, some 14 percent of them boasting annual sales above $500,000. It explains why, at a time when the majority of new American business ventures fail, virtually all Amish businesses succeed, and offers insights into the cultural transformation of a plain people who are becoming increasingly entangled in the economic web of modern life.

Su questo libro

Recensione:

""The Amish lifestyle is changing, but the Amish grasp on the land is stronger than ever... The move of Amish into small businesses was documented by Donald B. Kraybill in his recent book, Amish Enterprise... Some Amish 'shopmen' no longer need to work dawn-to-dusk, as they did when tending dairy herds requiring 5 a.m. and 5 p.m. milkings. In this male-dominated society, some men are not the dominant influence in this cultural change because 'twenty percent of the businesses are operated by women.'." -- Philadelphia Inquirer

""Kraybill studied 1,000 Amish businesses in Lancaster County and found few cases of failure -- and some big successes. Some 15 percent had sales over $100,000, and 7 percent had sales over half a million dollars." -- Utne Reader

Descrizione del libro:

Amish culture has been rooted in the soil since its beginnings in 1693. But what happens when of the members of America's oldest Amish community enter non-farm work in one generation?

Su questa edizione

• Editore: Johns Hopkins University Press
• Data di pubblicazione: 1996
• ISBN 10: 0801850630
• ISBN 13: 9780801850639
• Rilegatura: Copertina flessibile
• Numero di pagine: 320