Never Leave Well Enough Alone

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9780801872112: Never Leave Well Enough Alone

Between the 1930s and the 1960s, Raymond Loewy's streamlined designs for thousands of consumer goods―everything from toasters and refrigerators to automobiles and ocean liners―radically changed the look of American life. Regarded as the father of modern industrial design, he appeared on the cover of Time in 1949; in 1990, he was selected as one of Life's "100 Most Important Americans of the 20th Century." Whether they realized it or not, Americans at mid-century lived in a Loewy-designed world, from the cigarettes they smoked (Lucky Strike's packaging), the soda they drank (the restaurant Coca-Cola dispenser), the toothpaste they used (Pepsodent's toothpaste tube), the cars they drove (his organization was Studebaker's design and styling department), the buses (Greyhound) and trains (the Pennsylvania Railroad) in which they rode, and the department stores (Gimbel's, Foley's, and Lord & Taylor) and grocery stores (Lucky) where they shopped.

Never Leave Well Enough Alone was first published in 1951 at the height of Loewy's career. His company, Raymond Loewy Associates, served as design consultants to more than a hundred of the world's largest corporations, and products manufactured to their specifications sold in excess of $3 billion annually. Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto. Acclaimed for its wit, its idiosyncracies, and its insight into the Loewy aesthetic, this volume stands as a remarkable document of the American Century and a still-vital meditation upon the importance of industrial design in daily life.

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About the Author:

Raymond Loewy (1893–1986) was born in France and came to America in 1919. After dressing department store windows and illustrating fashion magazines, he established his own design firm in 1930 and worked as an industrial designer into his eighties. Glenn Porter is director of the Hagley Museum and Library in Wilmington, Delaware, and author of The Rise of Big Business, 1860-1920.

Review:

"An autobiography by one of the leading industrial designers in this country... Mr. Loewy tells of his youth in France, his coming to America after the first war, his initial success as a fashion artist, and the dawn of industrial design and his part in it... The book is instructive, brash, cocksure, occasionally funny, sometimes vulgar, and always honest."

(New Yorker)

"Whilst displaying an uncommon amount of literary dexterity, modesty, and generosity, Loewy manages to describe the development of his career, his achievements, and the methods and organization of his business... It is the funniest and most lucid success story that the industrial design field has yet produced."

(Interiors)

"The details in this book are amazing... This book serves well to teach how the designs of everyday objects can have an effect on their usefulness, attrativeness, and even potential sales for businesses."

(Paul Regna Avanti Magazine)

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Raymond Loewy
Editore: JOHNS HOPKINS UNIVERSITY PRESS, United States (2002)
ISBN 10: 0801872111 ISBN 13: 9780801872112
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Descrizione libro JOHNS HOPKINS UNIVERSITY PRESS, United States, 2002. Hardback. Condizione libro: New. Language: English . Brand New Book. Between the 1930s and the 1960s, Raymond Loewy s streamlined designs for thousands of consumer goods-everything from toasters and refrigerators to automobiles and ocean liners-radically changed the look of American life. Regarded as the father of modern industrial design, he appeared on the cover of Time in 1949; in 1990, he was selected as one of Life s 100 Most Important Americans of the 20th Century. Whether they realized it or not, Americans at mid-century lived in a Loewy-designed world, from the cigarettes they smoked (Lucky Strike s packaging), the soda they drank (the restaurant Coca-Cola dispenser), the toothpaste they used (Pepsodent s toothpaste tube), the cars they drove (his organization was Studebaker s design and styling department), the buses (Greyhound) and trains (the Pennsylvania Railroad) in which they rode, and the department stores (Gimbel s, Foley s, and Lord Taylor) and grocery stores (Lucky) where they shopped. Never Leave Well Enough Alone was first published in 1951 at the height of Loewy s career. His company, Raymond Loewy Associates, served as design consultants to more than a hundred of the world s largest corporations, and products manufactured to their specifications sold in excess of $3 billion annually. Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto. Acclaimed for its wit, its idiosyncracies, and its insight into the Loewy aesthetic, this volume stands as a remarkable document of the American Century and a still-vital meditation upon the importance of industrial design in daily life. Codice libro della libreria AAH9780801872112

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2.

Raymond Loewy
Editore: JOHNS HOPKINS UNIVERSITY PRESS, United States (2002)
ISBN 10: 0801872111 ISBN 13: 9780801872112
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Descrizione libro JOHNS HOPKINS UNIVERSITY PRESS, United States, 2002. Hardback. Condizione libro: New. Language: English . Brand New Book. Between the 1930s and the 1960s, Raymond Loewy s streamlined designs for thousands of consumer goods-everything from toasters and refrigerators to automobiles and ocean liners-radically changed the look of American life. Regarded as the father of modern industrial design, he appeared on the cover of Time in 1949; in 1990, he was selected as one of Life s 100 Most Important Americans of the 20th Century. Whether they realized it or not, Americans at mid-century lived in a Loewy-designed world, from the cigarettes they smoked (Lucky Strike s packaging), the soda they drank (the restaurant Coca-Cola dispenser), the toothpaste they used (Pepsodent s toothpaste tube), the cars they drove (his organization was Studebaker s design and styling department), the buses (Greyhound) and trains (the Pennsylvania Railroad) in which they rode, and the department stores (Gimbel s, Foley s, and Lord Taylor) and grocery stores (Lucky) where they shopped. Never Leave Well Enough Alone was first published in 1951 at the height of Loewy s career. His company, Raymond Loewy Associates, served as design consultants to more than a hundred of the world s largest corporations, and products manufactured to their specifications sold in excess of $3 billion annually. Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto. Acclaimed for its wit, its idiosyncracies, and its insight into the Loewy aesthetic, this volume stands as a remarkable document of the American Century and a still-vital meditation upon the importance of industrial design in daily life. Codice libro della libreria AAH9780801872112

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Loewy
Editore: Johns Hopkins University Press 2002-12-31, Baltimore, Md. |London (2002)
ISBN 10: 0801872111 ISBN 13: 9780801872112
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Descrizione libro Johns Hopkins University Press 2002-12-31, Baltimore, Md. |London, 2002. hardback. Condizione libro: New. Codice libro della libreria 9780801872112

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Professor Raymond Loewy
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Descrizione libro John Hopkins University Press. Condizione libro: New. Brand New. Codice libro della libreria 0801872111

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Raymond Loewy, Glenn Porter
Editore: Johns Hopkins University Press
ISBN 10: 0801872111 ISBN 13: 9780801872112
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Descrizione libro Johns Hopkins University Press. Hardback. Condizione libro: new. BRAND NEW, Never Leave Well Enough Alone, Raymond Loewy, Glenn Porter, Between the 1930s and the 1960s, Raymond Loewy's streamlined designs for thousands of consumer goods-everything from toasters and refrigerators to automobiles and ocean liners-radically changed the look of American life. Regarded as the father of modern industrial design, he appeared on the cover of Time in 1949; in 1990, he was selected as one of Life's "100 Most Important Americans of the 20th Century." Whether they realized it or not, Americans at mid-century lived in a Loewy-designed world, from the cigarettes they smoked (Lucky Strike's packaging), the soda they drank (the restaurant Coca-Cola dispenser), the toothpaste they used (Pepsodent's toothpaste tube), the cars they drove (his organization was Studebaker's design and styling department), the buses (Greyhound) and trains (the Pennsylvania Railroad) in which they rode, and the department stores (Gimbel's, Foley's, and Lord & Taylor) and grocery stores (Lucky) where they shopped. Never Leave Well Enough Alone was first published in 1951 at the height of Loewy's career. His company, Raymond Loewy Associates, served as design consultants to more than a hundred of the world's largest corporations, and products manufactured to their specifications sold in excess of 3 billion annually. Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto. Acclaimed for its wit, its idiosyncracies, and its insight into the Loewy aesthetic, this volume stands as a remarkable document of the American Century and a still-vital meditation upon the importance of industrial design in daily life. Codice libro della libreria B9780801872112

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Loewy, Raymond
Editore: The Johns Hopkins University Press (2002)
ISBN 10: 0801872111 ISBN 13: 9780801872112
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Descrizione libro The Johns Hopkins University Press, 2002. Condizione libro: New. Acclaimed for its wit, its idiosyncracies, and its insight into the Loewy aesthetic, this volume stands as a remarkable document of the American Century and a still-vital meditation upon the importance of industrial design in daily life. Num Pages: 488 pages, 129, 129 black & white halftones. BIC Classification: 1KBB; 3JJ; ACX; AKB; AKP; BGA; HBJK; HBLW. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 188 x 164 x 38. Weight in Grams: 708. . 2002. Hardcover. . . . . . Codice libro della libreria V9780801872112

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Raymond Loewy
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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97808018721120000000

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Raymond Loewy
Editore: JOHNS HOPKINS UNIVERSITY PRESS, United States (2002)
ISBN 10: 0801872111 ISBN 13: 9780801872112
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Descrizione libro JOHNS HOPKINS UNIVERSITY PRESS, United States, 2002. Hardback. Condizione libro: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Between the 1930s and the 1960s, Raymond Loewy s streamlined designs for thousands of consumer goods-everything from toasters and refrigerators to automobiles and ocean liners-radically changed the look of American life. Regarded as the father of modern industrial design, he appeared on the cover of Time in 1949; in 1990, he was selected as one of Life s 100 Most Important Americans of the 20th Century. Whether they realized it or not, Americans at mid-century lived in a Loewy-designed world, from the cigarettes they smoked (Lucky Strike s packaging), the soda they drank (the restaurant Coca-Cola dispenser), the toothpaste they used (Pepsodent s toothpaste tube), the cars they drove (his organization was Studebaker s design and styling department), the buses (Greyhound) and trains (the Pennsylvania Railroad) in which they rode, and the department stores (Gimbel s, Foley s, and Lord Taylor) and grocery stores (Lucky) where they shopped. Never Leave Well Enough Alone was first published in 1951 at the height of Loewy s career. His company, Raymond Loewy Associates, served as design consultants to more than a hundred of the world s largest corporations, and products manufactured to their specifications sold in excess of $3 billion annually. Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto. Acclaimed for its wit, its idiosyncracies, and its insight into the Loewy aesthetic, this volume stands as a remarkable document of the American Century and a still-vital meditation upon the importance of industrial design in daily life. Codice libro della libreria BTE9780801872112

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Descrizione libro 2002. HRD. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria TU-9780801872112

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Loewy, Raymond
Editore: The Johns Hopkins University Press
ISBN 10: 0801872111 ISBN 13: 9780801872112
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Descrizione libro The Johns Hopkins University Press. Condizione libro: New. Acclaimed for its wit, its idiosyncracies, and its insight into the Loewy aesthetic, this volume stands as a remarkable document of the American Century and a still-vital meditation upon the importance of industrial design in daily life. Num Pages: 488 pages, 129, 129 black & white halftones. BIC Classification: 1KBB; 3JJ; ACX; AKB; AKP; BGA; HBJK; HBLW. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 188 x 164 x 38. Weight in Grams: 708. . 2002. Hardcover. . . . . Books ship from the US and Ireland. Codice libro della libreria V9780801872112

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