Never Leave Well Enough Alone - Rilegato

Loewy, Raymond

Rilegato

ISBN 10: 0801872111 ISBN 13: 9780801872112

Casa editrice: Johns Hopkins Univ Pr, 2002

Riassunto

One of hte nation's leading industrial designers discusses his own life and accomplishments, from creating the Studebaker to designing the packaging for Lucky Strikes. (Fine Arts)

Su questo libro

Recensione:

"An autobiography by one of the leading industrial designers in this country... Mr. Loewy tells of his youth in France, his coming to America after the first war, his initial success as a fashion artist, and the dawn of industrial design and his part in it... The book is instructive, brash, cocksure, occasionally funny, sometimes vulgar, and always honest."

(New Yorker)

"Whilst displaying an uncommon amount of literary dexterity, modesty, and generosity, Loewy manages to describe the development of his career, his achievements, and the methods and organization of his business... It is the funniest and most lucid success story that the industrial design field has yet produced."

(Interiors)

"The details in this book are amazing... This book serves well to teach how the designs of everyday objects can have an effect on their usefulness, attrativeness, and even potential sales for businesses."

(Paul Regna Avanti Magazine)

L'autore:

Raymond Loewy (1893–1986) was born in France and came to America in 1919. After dressing department store windows and illustrating fashion magazines, he established his own design firm in 1930 and worked as an industrial designer into his eighties.Glenn Porter is director of the Hagley Museum and Library in Wilmington, Delaware, and author ofThe Rise of Big Business, 1860-1920.

Su questa edizione

• Editore: Johns Hopkins Univ Pr
• Data di pubblicazione: 2002
• ISBN 10: 0801872111
• ISBN 13: 9780801872112
• Rilegatura: Copertina rigida
• Numero di pagine: 464