"Sesame Street" and the Reform of Children's Television

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9780801890857:

By the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line.

The Children's Television Workshop (CTW)―and its fresh approach to writing and producing programs for kids―emerged from this growing concern. Sesame Street―CTW's flagship, hour-long show―aimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. In this engaging study Robert W. Morrow explores the origins and inner workings of CTW, how the workshop in New York scripted and designed Sesame Street, and how the show became both a model for network television as well as a thorn in its side.

Through extensive archival research and a systematic study of sample programs from Sesame Street's first ten seasons, Morrow tells the story of Sesame Street's creation; the ideas, techniques, organization, and funding behind it; its place in public discourse; and its ultimate and unfortunate failure as an agent of commercial television reform.

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From the Back Cover:

Outstanding Academic Title, 2007, Choice Magazine

By the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line.

The Children's Television Workshop (CTW)―and its fresh approach to writing and producing programs for kids―emerged from this growing concern. Sesame Street―CTW's flagship, hour-long show―aimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. In this engaging study Robert W. Morrow explores the origins and inner workings of CTW, how the workshop in New York scripted and designed Sesame Street, and how the show became both a model for network television as well as a thorn in its side.

"An insightful look at American children's television."― Library Journal

"[An] accessible, well-researched introduction to the people and principles behind the show's creation."― Choice

"Morrow's engaging and straightforward book takes us back to that moment in the late 1960s when Sesame Street struggled into existence, and when programming was not yet brought to us by the letter 'S.'"― American Historical Review

Robert W. Morrow is an assistant professor of history at Morgan State University.

About the Author:

Robert W. Morrow is an assistant professor of history at Morgan State University.

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Robert W. Morrow
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Descrizione libro JOHNS HOPKINS UNIVERSITY PRESS, United States, 2008. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****.By the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line. The Children s Television Workshop (CTW)-and its fresh approach to writing and producing programs for kids-emerged from this growing concern. Sesame Street-CTW s flagship, hour-long show-aimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. In this engaging study Robert W. Morrow explores the origins and inner workings of CTW, how the workshop in New York scripted and designed Sesame Street, and how the show became both a model for network television as well as a thorn in its side.Through extensive archival research and a systematic study of sample programs from Sesame Street s first ten seasons, Morrow tells the story of Sesame Street s creation; the ideas, techniques, organization, and funding behind it; its place in public discourse; and its ultimate and unfortunate failure as an agent of commercial television reform. Codice libro della libreria AAV9780801890857

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Robert W. Morrow
Editore: JOHNS HOPKINS UNIVERSITY PRESS, United States (2008)
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Descrizione libro JOHNS HOPKINS UNIVERSITY PRESS, United States, 2008. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****. By the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line. The Children s Television Workshop (CTW)-and its fresh approach to writing and producing programs for kids-emerged from this growing concern. Sesame Street-CTW s flagship, hour-long show-aimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. In this engaging study Robert W. Morrow explores the origins and inner workings of CTW, how the workshop in New York scripted and designed Sesame Street, and how the show became both a model for network television as well as a thorn in its side.Through extensive archival research and a systematic study of sample programs from Sesame Street s first ten seasons, Morrow tells the story of Sesame Street s creation; the ideas, techniques, organization, and funding behind it; its place in public discourse; and its ultimate and unfortunate failure as an agent of commercial television reform. Codice libro della libreria AAV9780801890857

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Descrizione libro JOHNS HOPKINS UNIVERSITY PRESS, United States, 2008. Paperback. Condizione libro: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. By the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line. The Children s Television Workshop (CTW)-and its fresh approach to writing and producing programs for kids-emerged from this growing concern. Sesame Street-CTW s flagship, hour-long show-aimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. In this engaging study Robert W. Morrow explores the origins and inner workings of CTW, how the workshop in New York scripted and designed Sesame Street, and how the show became both a model for network television as well as a thorn in its side.Through extensive archival research and a systematic study of sample programs from Sesame Street s first ten seasons, Morrow tells the story of Sesame Street s creation; the ideas, techniques, organization, and funding behind it; its place in public discourse; and its ultimate and unfortunate failure as an agent of commercial television reform. Codice libro della libreria BZV9780801890857

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Descrizione libro Johns Hopkins University Press. Paperback. Condizione libro: New. Paperback. 256 pages. Dimensions: 8.9in. x 6.0in. x 0.8in.By the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line. The Childrens Television Workshop (CTW)and its fresh approach to writing and producing programs for kidsemerged from this growing concern. Sesame StreetCTWs flagship, hour-long showaimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. In this engaging study Robert W. Morrow explores the origins and inner workings of CTW, how the workshop in New York scripted and designed Sesame Street, and how the show became both a model for network television as well as a thorn in its side. Through extensive archival research and a systematic study of sample programs from Sesame Streets first ten seasons, Morrow tells the story of Sesame Streets creation; the ideas, techniques, organization, and funding behind it; its place in public discourse; and its ultimate and unfortunate failure as an agent of commercial television reform. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780801890857

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