This book provides an orientation in four key areas essential to the business of making films: financial, legal, marketing, and distribution. With Renee Harmon by your side, you will learn how to prepare a professional prospectus for your film, the importance of "high concept" and "hook," how to develop a theatrical release plan, and what should go into an electronic press kit. Here are facts you need to know about letters of intent, presales, completion bonds, sell-through, theatrical windows, cost-profit scenarios, pick-up deals, and saturation - plus many other issues you need to understand to succeed in the film industry. Whether you want to market a single video or launch an entire film company, this is the book to read first.
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Share of profits. It is mandatory that you inform your prospective investors that profits are not to be shared until after the costs of the film have been paid back to the investors. The traditional profit participation is 50/50, that is to say, 50 percent of the profits go to the investors and 50 percent of the profits go to the producer. Investors share their profits based on the percentage level of investment. Profits will be shared on net profits only. (Later, we will discuss the delicate balance between net profit and gross profit, since accounting concepts do vary from distributor to distributor and studio to studio.)
A film of special appeal to certain geographic areas and/or socioeconomic groups does best if distributed market-by-market. A rather small number of prints, rarely more than about two hundred, supported by adequate but not expensive local advertising, moves from territory to territory. Most independent distribution companies employ market-by-market distribution, by "farming" a picture out to territorial subdistributors. Both distributor and subdistributor (called "territorials") share the advertising cost. Of course, ultimately you, the producer, will pay for these. A film distributed market-by-market does not utilize any national advertising.Review:
Film can be a great vehicle for getting your ideas out to a wide audience; however, between the production, advertising and distribution, it can be confusing for a novice, as well as quite expensive. How are you going to finance your film? Should you solicit investors, or should you try to interest one of the studios? Are there grants available? What part of the promotional material are you responsible for? How should your approach differ for a low-budget film, an art film or a documentary? Renee Harmon answers these questions and more, as she outlines the business end of getting your project to the silver screen, from acquiring story rights to negotiating with a distributor. While her focus is more on entertainment films, her advice is applicable to other genres as well. -- From The WomanSource Catalog & Review: Tools for Connecting the Community for Women; review by FGP
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Descrizione libro Walker Books, 2003. Paperback. Condizione libro: New. Brand New, not a remainder. Codice libro della libreria 1702060383
Descrizione libro Walker & Company, 2003. Paperback. Condizione libro: New. First Printing, Highlighting. Codice libro della libreria DADAX0802774091
Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97808027740951.0
Descrizione libro Walker Books, 2003. Paperback. Condizione libro: New. book. Codice libro della libreria 0802774091
Descrizione libro Walker Books, 2003. Paperback. Condizione libro: New. Codice libro della libreria P110802774091
Descrizione libro Walker Books. PAPERBACK. Condizione libro: New. 0802774091 New Condition. Codice libro della libreria NEW6.0453882