Public Relations: What Research Tells Us - Brossura

Pavlik, John V.

Brossura

ISBN 10: 080392951X ISBN 13: 9780803929517

Casa editrice: Sage Pubns, 1987

Riassunto

Are news reports prepared by journalists or are they prepared by public relations specialists? What do we know about the nature and effect of information packaged as part of a PR campaign and transmitted to us as news? What can research tell us? Public Relations is a comprehensive study of this neglected field of communications research. Pavlik examines the many theories of how information works and sheds light upon the link between information, attitude and behaviour.

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Contenuti

Introduction
The Nature of the Beast
Major Research Methods
The Major Research Findings of Applied Research
Beyond Common Sense
Research Undone (What They Failed To Study)
An Emerging Paradigm
General System Theory

Product Description

Book by Pavlik John V

Dettagli dell?edizione

• Editore: Sage Pubns
• Data di pubblicazione: 1987
• ISBN 10: 080392951X
• ISBN 13: 9780803929517
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 151
• Contatto del produttore: non disponibile