Survey Research by Telephone - Brossura

Frey, James H.

Brossura

ISBN 10: 0803929854 ISBN 13: 9780803929852

Casa editrice: Sage Pubns, 1989

Riassunto

The telephone survey is now the dominant survey technique. When the first edition of this volume was published, many researchers were making the transition from mail to face-to-face interviewing to telephone surveys. However, much material from the first edition remains applicable today. Additional material in this second edition includes a summary of changes in telephone surveys that have occurred during the last five years. The author also analyzes the comparative advantages and disadvantages of mail, face-to-face and telephone surveys, and discusses the legal and ethical dilemmas raised by technological and methodological developments in telephone survey research.

Su questo libro

Product Description:

This second edition retains the still applicable material of the earlier edition and summarizes changes over the last five years. Utilizing more plentiful information, the comparative advantages and disadvantges of mail, face-to-face and telephone surveys are analyzed. The many technological and methodological developments in telephone survey research, while enhancing its effectiveness, have raised legal and ethical dilemmas. In tracing the growth of telephone survey research and addressing these areas of concern, Dr Frey makes a positive contribution to the survey research field.

Contenuti:

Introduction
Comparing Survey Methods
Sampling
Issues in Questionnaire Design and Question Writing
Administration
Final Considerations and the Future

Su questa edizione

• Editore: Sage Pubns
• Data di pubblicazione: 1989
• ISBN 10: 0803929854
• ISBN 13: 9780803929852
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 296