Message Effects in Communication Science - Brossura

Brossura

ISBN 10: 0803932251 ISBN 13: 9780803932258

Casa editrice: Sage Pubns, 1989

Riassunto

Message Effects in Communication Science focuses on message effects -- the social and psychological consequences of messages. Following an introductory section which serves as an orientation to the domain of message study and which raises various conceptual, theoretical and methodological issues, contributors examine knowledge-generating messages and strategic or persuasive messages. The effects of stimulating messages designed for on-the-spot consumption including messages designed to entertain and to depict violence, are then considered. Prospects for future research are summarized and discussed in the concluding chapter.

Demonstrating the increasingly theoretical state of the study of message effects and addressin

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Contenuti

Preface - James J Bradac
Introduction - John Waite Bowers
Message Effects - Joseph N Cappella and Richard L Street Jr
Theory and Research on Mental Models of Messages
Methodological Issues in the Study of Message Effects - Anthony Mulac and Dale Kunkel
Goals, Plans and Discourse Comprehension - Charles R Berger
Inference-Gathering Knowledge Structures in Message Processing - Kathy Kellerman and Tae-Seop Lim
Messages and Persuasive Effects - Michael Burgoon
Message Effects Via Induced Changes in the Structural Need for a Response - Robert E Sanders
Television Commercials as Mass Media Messages - Esther Thorson
Message Features and Entertainment Effects - Jennings Bryant
The Effects of Violent Messages in the Mass Media - Daniel G Linz and Edward Donnerstein
Message Effects - James J Bradac, Robert Hopper, and John M Wiemann
Retrospect and Prospect

Dettagli dell?edizione

• Editore: Sage Pubns
• Data di pubblicazione: 1989
• ISBN 10: 0803932251
• ISBN 13: 9780803932258
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 320
• Redattore: Bradac James J.
• Contatto del produttore: non disponibile