Articoli correlati a Designing Health Communication Campaigns: What Works?
Sinossi
Identifies successful tactics for mass media campaigns to convince people to obey doctors' orders. The emphasis is on substance abuse, but AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's disease, and seat belts are also considered. An overview and general approaches are followed by about five-page interviews with veteran campaigners. No index. Annotation copyright Book News, Inc. Portland, Or.
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Contenuti
Introduction
PART ONE: OVERVIEW
The Challenge of Health Behavior Change
One Solution
Health Communication Campaigns
Two Examples of Health Communication Campaigns
The Comparative Synthesis Study
Substance Abuse and High-Risk Youth
Setting the Agenda for the Issue of Drugs
PART TWO: GENERALIZATIONS ABOUT HEALTH COMMUNICATION CAMPAIGNS
Overview
Generalizations about Health Communication Campaigns
Discussion
PART THREE: INTERVIEWS WITH CAMPAIGN DESIGNERS/EXPERTS
Georgetown University - Elaine Bratic Arkin
Entertainment Industry Coalition on AIDS - Warren J Ashley
Michigan State University - Charles Atkin
Human Interaction Research Institute - Thomas E Backer
Los Angeles Times - Edwin Chen
Johns Hopkins University - Patrick C Coleman
Entertainment Industries Council - Larry Deutchman
Entertainment Industries Council - Brian Dyak
Brookfield Productions - Fern Field
International Institute of Rural Reconstruction, Philippines - Juan M Flaviar
University of Illinois - Brian Flay
Stanford University - June Flora
University of Maryland - Vicki Freimuth
The University of Texas at Austin - Kipling J Gallion
Population Communications - Robert W Gillespie
University of Pennsylvania - Robert Hornik
Institute for Communication Research - Jose Ruben Jara
University of Southern California - C Anderson Johnson
Mediascope - Marcy Kelly
Johns Hopkins University - Lawrence Kincaid
Center for Risk Communication - David McCallum
Scott Newman Center - Jacqueline E McDonald
Freedom Forum Media Studies Center - John V Pavlick
University of Southern California - Mary Ann Pentz
Rutgers University - Ronald E Rice
University of Southern California - Everett M Rogers
University of Wisconsin - Madison - Charles Salmon
Entertainment Industries Council - Larry Stewart
University of California at Berkeley - Lawrence Wallack
PART FOUR: IMPLICATIONS AND FUTURE DIRECTIONS
Implications for Campaign Design
Implications for Future Research
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Designing Health Communication Campaigns: What Works?
Editore:
Sage Publications, Inc, 1992
ISBN 10: 0803943318
ISBN 13: 9780803943315
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Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.15. Codice articolo G0803943318I3N00
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Foto dell'editore
Designing Health Communication Campaigns: What Works?
Editore:
SAGE Publications, Inc, 1992
ISBN 10: 0803943318
ISBN 13: 9780803943315
Antico o usato
Rilegato
Da: BookHolders, Towson, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Sage Publications Pub Date: 7/9/1992 Binding: Hardcover Pages: 181 First edition. Codice articolo 6260178
Quantità: 1 disponibili