Articoli correlati a Audiencemaking: How the Media Create the Audience
Sinossi
This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and//or economic value within the system. These include measured audiences, generated by research services, sold by media channels and bought by advertisers; specialized or segmented audiences whose particular interests are anticipated or created and then met by content producers; and hypothesized audiences whose interest, convenience and necessity are presumably protected by regulators.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Contenuti
The Money Arrow - James S Ettema and D Charles Whitney
An Introduction to Audiencemaking
Victim, Consumer or Commodity? Models of the Audience in Communication Policy - James G Webster and Patricia F Phalen
Producing Children's Television Programs - Ellen A Wartella
Made-To-Order and Standardized Audiences - Peter V Miller
Forms of Reality in Audience Measurement
Power to the People (Meter) - Beth E Barnes and Lynne M Thomson
Audience Measurement Technology and Media Specialization
The Changing Infrastructure of Public Opinion - Susan Herbst and James R Beniger
One-Way Flows and the Economics of Audiencemaking - Steven S Wildman
The Stock Market as Audience - Paul M Hirsch and Tracy A Thompson
The Impact of Public Ownership on Newspapers
The Role of the Audience in the Production of Culture - Muriel Goldsman Cantor
A Personal Research Retrospective
Measured Markets and Unknown Audiences - Richard A Peterson
Case Studies from the Production and Consumption of Music
The Audience at Home - Marsha Siefert
The Early Recording Industry and the Marketing of Musical Taste
The Vaudeville Circuit - Robert W Synder
A Prehistory of the Mass Audience
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreSage Pubns
- Data di pubblicazione1994
- ISBN 10 0803946252
- ISBN 13 9780803946255
- RilegaturaCopertina rigida
- Numero edizione1
- Numero di pagine248
- RedattoreWhitney D. Charles
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Audiencemaking : How the Media Create the Audience
Editore:
SAGE Publications, Incorporated, 1994
ISBN 10: 0803946252
ISBN 13: 9780803946255
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 3500635-6
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Foto dell'editore
Audiencemaking: How the Media Create the Audience
Editore:
Sage Publications, Inc, 1994
ISBN 10: 0803946252
ISBN 13: 9780803946255
Antico o usato
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Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.8. Codice articolo G0803946252I2N00
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Audiencemaking: How the Media Create the Audience (Sage Annual Reviews of Communication Research) (Volume 22)
Editore:
Sage Publications, Inc, 1994
ISBN 10: 0803946252
ISBN 13: 9780803946255
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Poor. Volume 22. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. No dust jacket. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:0803946252. Codice articolo 9285763
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Audiencemaking: How the Media Create the Audience (SAGE Series in Communication Research)
Editore:
SAGE Publications, Inc, 1994
ISBN 10: 0803946252
ISBN 13: 9780803946255
Antico o usato
Rilegato
Prima edizione
Da: 3rd St. Books, Springfield, MO, U.S.A.
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Hardcover. Condizione: Very Good. No Jacket. 1st Edition. Very good, clean, tight condition with usual EX-LIBRARY features. Text is free of marks. Professional book dealer since 1999. All orders are processed promptly and carefully packaged with tracking. Codice articolo 063519
Quantità: 1 disponibili