Articoli correlati a Audiencemaking: How the Media Create the Audience
This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and//or economic value within the system. These include measured audiences, generated by research services, sold by media channels and bought by advertisers; specialized or segmented audiences whose particular interests are anticipated or created and then met by content producers; and hypothesized audiences whose interest, convenience and necessity are presumably protected by regulators.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Contenuti:
The Money Arrow - James S Ettema and D Charles Whitney
An Introduction to Audiencemaking
Victim, Consumer or Commodity? Models of the Audience in Communication Policy - James G Webster and Patricia F Phalen
Producing Children's Television Programs - Ellen A Wartella
Made-To-Order and Standardized Audiences - Peter V Miller
Forms of Reality in Audience Measurement
Power to the People (Meter) - Beth E Barnes and Lynne M Thomson
Audience Measurement Technology and Media Specialization
The Changing Infrastructure of Public Opinion - Susan Herbst and James R Beniger
One-Way Flows and the Economics of Audiencemaking - Steven S Wildman
The Stock Market as Audience - Paul M Hirsch and Tracy A Thompson
The Impact of Public Ownership on Newspapers
The Role of the Audience in the Production of Culture - Muriel Goldsman Cantor
A Personal Research Retrospective
Measured Markets and Unknown Audiences - Richard A Peterson
Case Studies from the Production and Consumption of Music
The Audience at Home - Marsha Siefert
The Early Recording Industry and the Marketing of Musical Taste
The Vaudeville Circuit - Robert W Synder
A Prehistory of the Mass Audience
Product Description:
An Introduction to Audiencemaking
Victim, Consumer or Commodity? Models of the Audience in Communication Policy - James G Webster and Patricia F Phalen
Producing Children's Television Programs - Ellen A Wartella
Made-To-Order and Standardized Audiences - Peter V Miller
Forms of Reality in Audience Measurement
Power to the People (Meter) - Beth E Barnes and Lynne M Thomson
Audience Measurement Technology and Media Specialization
The Changing Infrastructure of Public Opinion - Susan Herbst and James R Beniger
One-Way Flows and the Economics of Audiencemaking - Steven S Wildman
The Stock Market as Audience - Paul M Hirsch and Tracy A Thompson
The Impact of Public Ownership on Newspapers
The Role of the Audience in the Production of Culture - Muriel Goldsman Cantor
A Personal Research Retrospective
Measured Markets and Unknown Audiences - Richard A Peterson
Case Studies from the Production and Consumption of Music
The Audience at Home - Marsha Siefert
The Early Recording Industry and the Marketing of Musical Taste
The Vaudeville Circuit - Robert W Synder
A Prehistory of the Mass Audience
Book by Ettema James S Whitney D Charles
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreSage Pubns
- Data di pubblicazione1994
- ISBN 10 0803946260
- ISBN 13 9780803946262
- RilegaturaCopertina flessibile
- Numero edizione1
- Numero di pagine248
- RedattoreEttema James S., Whitney D. Charles
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Audiencemaking: How the Media Create the Audience (SAGE Series in Communication Research)
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SAGE Publications, Inc
(1994)
ISBN 10: 0803946260
ISBN 13: 9780803946262
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Audiencemaking : How the Media Create the Audience
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ISBN 13: 9780803946262
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Audiencemaking: How the Media Create the Audience (SAGE Series in Communication Research)
Editore:
SAGE Publications, Inc
(1994)
ISBN 10: 0803946260
ISBN 13: 9780803946262
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Audiencemaking: How the Media Create the Audience
Editore:
SAGE Publications Inc
(1994)
ISBN 10: 0803946260
ISBN 13: 9780803946262
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Audiencemaking: How the Media Create the Audience
Editore:
Sage Publications, Inc
(1994)
ISBN 10: 0803946260
ISBN 13: 9780803946262
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Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:0803946260. Codice articolo 9726843
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Audiencemaking: How the Media Create the Audience
Editore:
Thousand Oaks, California, U.S.A.: Sage Pubns
(1994)
ISBN 10: 0803946260
ISBN 13: 9780803946262
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Descrizione libro Soft cover. Condizione: Near Fine. soft cover in near fine condition. Codice articolo 31770
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Audiencemaking: How the Media Create the Audience (SAGE Series in Communication Research)
Editore:
SAGE Publications, Inc
(1994)
ISBN 10: 0803946260
ISBN 13: 9780803946262
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Paperback
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Descrizione libro Paperback. Condizione: Good. Good. book. Codice articolo D7S9-1-M-0803946260-3
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