Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
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Spese di spedizione:
EUR 7,43
Da: Canada a: U.S.A.
Descrizione libro Hardcover. Condizione: Very Good. No Jacket. Very light shelf rubbing, the spine is a shade faded, little wear overall. Text is clean. Applied Social Research Methods Series, # 40. 'Areas such as problems to avoid in mail surveys, what types of rating scales to use, whether to select open-ended versus close-ended questions, screenings questions and skip instructions, questions and response order effects, sampling strategies, and ways to reduce nonresponse errors from prenotification to incentives are explored throughout the text. Through the use of clear exposition and interesting examples, [the author] carefully delineates those situations that are most appropriate for mail survey.' 127 pages. Size: 8vo - over 7¾ - 9¾" tall. Book. Codice articolo 011658
Descrizione libro Hardcover. Condizione: Good. 8vo, hardcover. No dj. Good condition. Single non-circulating ex-lib stamp on endpaper, spine label removed, leaving outline; contents clean, binding firm. xii, 129 p. Codice articolo 1120328.18
Descrizione libro Hardcover. Condizione: Très bon. Ancien livre de bibliothèque. Couverture différente. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Different cover. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo E-843-741